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Marketing

Published November 21st 2011

Children in Need: Which is the UK's social media #CiN city?

This weekend represented yet another record breaking year for Children in Need, raising over £26m so far with the total still rising. Brandwatch has pitched the UK’s cities against each other to see who should be crowned the nation’s CiN city in social media terms.


The UK’s biggest music stars and celebrities performed in various guises, in an effort to get the nation giving despite the current economic climate. BBC1 covered the events nationwide and you can see backstage performances from the likes of Coldplay, Snow Patrol, Ed Sheeran and James Morrison here .

Children in Need approached us, to see if we could pitch UK cities against each other, to see who shouted loudest for the cause across social media and the results are in:

Fig 1. Wordcloud to show mentions of UK Cities in reference to Children in Need

Topping this year’s podium for Children in Need shoutouts across social media is Manchester with Edinburgh hot on its heels; London came in third.

 

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.