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Marketing

Published September 12th 2012

Client Interview: Arena Media and Brandwatch

Arena’s Insights Director, Seth Ball, discusses how his agency use social media monitoring to serve their clients and why they came to choose Brandwatch.

Arena capitalise on the insights they discover through social media monitoring across their business. Their analyst team sits within the Planning department, who deliver insights to advise campaigns across TV, branding, online and other channels, not just social media.

“It’s not about social media insights, it’s about insights about people.”

The three key reasons Seth gives for Arena choosing Brandwatch:

  1. Search operators and data quality
  2. Suitable for different users: intuitive yet powerful
  3. Forward thinking

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