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Published August 22nd 2017

Curating, Bookmarking…Shaming? Six Ways I’d Enhance Twitter

M&C Saatchi PR's Chris Owen shares his very creative ideas on how he would enhance his favourite social platform, if only he got the chance

Quick disclaimer. I’m not here to bash Twitter.

It has its critics, lots of them, but I’m not one of them.

I log in, scroll and engage in the platform every day. It is the best place for me to go and sift through the magnitude of junk that makes up the web, and find the things that interest me.

But, as with most much-used products, there are things I desperately want to change. Do you agree? Let’s discuss.

Bookmark button

The ‘like’ button on Twitter is often used – certainly in my case – to bookmark something to read later, rather than solely to like it.

Using a Twitter poll (appropriately) first thing this morning in a sense of rigour of which Gallup would be proud, 28% of people also said they mainly use the button for bookmarking rather than for indicating LOLs, and 30% use it for both.

This is all well and good, but it’s sometimes egregious when you’re bookmarking a piece about pre-War German tensions and national socialism with a heart icon.


A bit of an extension from the last, really, but there’s something I believe Twitter could learn from Pinterest on filing and curating links and tweets.

I save links for a variety of reasons (I’ve long been a fan of Pinboard for this very purpose), and people use the platform to discover and be made to think.

It’s not all yelling at folk.

Some of my favourite things from the web have come from Twitter, and it’d be useful to have a file-and-curate functionality built in.

Edit function

Part as a means to solving the issue of IP theft and people nicking others tweets/pics/jokes (see ‘shaming’ below), but a way to post-credit or update a status seems an obvious way to amend anything missed previously.

We all make mistakes or forget bits – fine – but it’d be handy to add a comment or edit to a tweet rather than delete the whole thing once it’s been shared. That and a “no, read the next tweet” function for when ten thousand idiots take a tweet in isolation and don’t read the whole context.

Kim K’s into it, too.

Harvester reporting

Look, Mr #Social #Entrepreneur #Influencer – you can’t possibly follow 210,000 people, even if you have 212,000 people following you in return.

Stop harvesting followers to pretend you now have clout.

You shout at people, you don’t engage, and all you do is share boring material no-one cares about, because no-one is listening to you. You’re everything that’s wrong with Twitter and ‘influence’ and you need banning.

Shaming for tweet-stealers

Some kind of yellow card system would be cracking.

Kick people off the platform briefly when they steal other people’s material and pass it off as their own – repeatedly. There are frequent offenders and it gets boring and it’s, well, not fair.

A literal (sort of) strawman

Slightly more for those fed up with being attacked by twenty-follower eggs for having the temerity to tweet something balanced and insightful, but a button which turns the responding tweet into a strawman gif that burns before their eyes would be a wonderful thing.

It’s kind of surprising to me that Twitter’s not bigger.

For me, it’s far more valuable than Instagram, Facebook and Snapchat, and I leave the platform a (tiny) bit more informed than before. I can’t say the same for the baby-photo-marriage-proposal-auto-video platform that is Facebook.

No one really knows why it’s not bigger, but one thing that definitely would make it better would be if it had more users.

If Twitter had the same usage as Facebook, I think we would view it differently.

It would truly be the world’s largest source of public data. A place we go to really understand the cumulative human thought.

Even if those thoughts are #MoviesAsAPizzaTopping, or whether the Earth is round or flat.

Chris is a regular contributor to the Brandwatch Blog. Find out more about M&C Saatchi PR by clicking here.

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