Introducing Brandwatch Consumer Research
By Giles PalmerSep 17
Our Product Marketing Manager, Jasmine recently wrote this reflective piece, looking back on a very successful first quarter product-wise in 2014. She said:
‘It can be pleasurable to every now and again stop, take a breath, and look at what we’ve been achieving.’
As Customer Marketing Manager at Brandwatch, this article inspired me to do the same.
I am immensely proud of the catalogue of helpful stuff that we’ve been able to produce with our clients in recent times. We have an extensive library of use-cases and examples showcasing how Brandwatch works inside companies such as Kellogg’s, Sparkasse and The British Red Cross to achieve impressive and verifiable results.
What results you say? Well, you can download the case studies here to find out for yourself, but here is a quick summary for you;
Pretty impressive, eh?
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A colleague recently shared this article with me. Naturally it was irresistible to click on – who doesn’t love a ranking? Everyone does, and those who say they don’t are lying, or are probably ranking right at the bottom of some table somewhere.
This specific ranking is the annual ranking of the world’s largest corporations. The companies are ranked by total revenues for their respective fiscal years.
What struck me after scanning through the list is that Brandwatch works with over 30% of these companies. Over 30% of the world’s largest corporations have invested in Brandwatch. That is huge when you consider that less than three years ago we were 50 people working almost exclusively in a small seaside town in England.
This echoes an important message we like to honour here at Brandwatch.
Global corporations trust and value our product. We know and truly believe our platform is the best. I’m British and so I find self-congratulation deeply unpleasant and I hold modesty in the highest regard, but even I must concede that we really must be doing something right.
It’s a cliche, sure, but we really do value our customers and the feedback they provide us is sold gold.
That is why at the end of Q1 we formed our first ever Brandwatch Customer Advisory Board.
Who, when, why?
A mixed selection of nine of our global clients, three of whom feature in this ranking and who all travelled from across the planet to be with us.
A jam-packed two day meeting, held at our Brighton HQ.
To deepen relationships with a selection of our influential customers (we’ll be rotating chairs!) by bringing them into the business to share experiences, learn from one another and provide feedback, which will in turn aid future development, strategy and innovation.
The meeting was a huge success. I can say that now is it over, because at times it felt like I was planning a wedding.
It was enlightening to hear, in depth, how some of our clients are using Brandwatch and to observe them sharing ideas and future plans for using Brandwatch with their peers.
Our Head of Product, Glenn White, ran through roadmap plans for Brandwatch, including some ambitious future innovation plans. The feedback our Customer Advisory Board (CAB) members gave was invaluable and will help guide the development of our product.
We plan to meet with the CAB members once a year, with regular catch up conference calls every quarter.
G2 Crowd is a trusted platform that allows for verified reviews of enterprise products like Brandwatch.
In March, Brandwatch were named as a high performer (the highest, in fact) in the G2Crowd social media monitoring report.
G2 Crowd verifies all its reviews through certified LinkedIn accounts, providing honest and in-depth reviews from real customers, this provides social media monitoring professionals verified peer opinions.
The G2 Crowd report also showed:
At the time of the report, our CMO, Will McInnes provided this quote
“We’re thrilled our customers have ranked us highest in customer satisfaction in the G2 Crowd Social Media Monitoring Grid and report. Brands crave social media monitoring technology that can pinpoint the conversations that matter, in real time, and a company that will stand by its product and provide expert support. That’s Brandwatch.”
The G2Crowd report demonstrates how our customers, the people we really care about, rate our products and services.
If you are a Brandwatch customer and haven’t yet submitted a review on G2 Crowd, we’d love it if you did so here.
Want to know more about how and why some of the world’s biggest brands, in various different sectors, are using the powerful features of Brandwatch Analytics? Take a look at our case studies and industry reports to learn more.
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