Interview: Ogilvy Head of Data & Analytics Julián Esbri on Empathy, Creativity, and Agility, Inspired by Brandwatch Insights
By Isabel PeláezSep 23
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis,
our bulletins will be essential reading to get the pulse of the nation
For many website or blog owners, selling ad space isn’t a top priority. They see the possibilities of selling ad space and collecting recurring payments from a wide range of advertisers, but getting from point A to point B is often a mystery.
How do you get started? What ad networks are trustworthy and effective? What does it really take to become a profitable ad banner publisher? In this post, I’ll aim to answer those questions and more, as you take – or at least consider taking – the leap into the world of digital ad publishing.
Banner ad networks: To join, or not to join?
Arguably, the best and quickest way to get started in ad publishing is by joining an ad network. But before you go and register with just any ad network, there are a few things you should know:
DIY ad publishing
So, what if you completely forego the ad network route and host banner ads yourself? It’s not a foreign concept.
An exceptionally large chunk of the world’s banner-hosting sites handle their ad publishing without the help of an ad network. The main benefit of hosting ads yourself has to do with the sheer amount of control you can have over the whole process.
The challenge is attracting the right kinds of advertisers to your site – advertisers with a decent banner ad budget. In order to do this, you’ll need to have a pretty impressive web presence that can attract paying, high-quality advertisers.
Get some help
Whether you want to go the ad network route or host banner ads yourself, it can be a lot to navigate if you don’t know what you’re doing or what to look for.
On the ad network side, you’ll need to know all the ins and outs of CPM and click-through options. If you plan to host ads yourself, you’ll need to have a solid grasp on the day-to-day aspects of managing those ad campaigns.
Some of this may include looking into site or search retargeting solutions to get the most out of your advertising dollars.
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation.