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Marketing

Published June 12th 2012

Euro 2012 Player Buzz Data-Viz

It’s come to that time of year when the Jubilee Union Jacks are replaced with St. George flags, with millions of patriotic banners indicating to everyone in the country that there’s a major football tournament going on.

Click here to check out the full data-viz

It may be the poor man’s World Cup, but to many the Euros are just as important. We’ve used our social media monitoring tool to track all Twitter mentions of the players to see what the country really think of our boys in white.

Our data-viz has been pulling in every single tweet about the England squad since the beginning of May and then displaying all sorts of other data about the players.

We have all 23 players visible as worms across the screen, then a Motson-inspired worm to display the latest news stories and a referee for our readers to get involved.

The players are ranked in the sidebar based on volume of tweets about them, and we’ve included a graph plotting their popularity over the past four weeks. An accompanying pie chart also shows the sentiment of the mentions, split between positive, negative and neutral.

Of course we’re not all English here at Brandwatch, and as the Americans won’t be entering the tournament, our thriving German office is the other team we’ll be representing in a separate data-viz.

You can see what people are saying about each player by hovering over the right worm, and subsequently see a corresponding word cloud and other information on the side-panel.

We’ll be releasing a series of infographics after each game to accompany the data-viz, showing which players are being discussed most and forming a social media line-up from our rankings.

You can also get involved in the tweeting not only by mentioning the players in your tweets, but also by using the #betheref hashtag. Our referee worm will shout out any tweet you have to say about the tournament, and the best will even win prizes!

 

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