Why Do People Unfollow Brands on Social Media? How to Keep Your Followers Engaged
By Emily SmithNov 28
In the last installment of Events 101 we discussed how social media monitoring platforms can be used to enhance the qualifying process of events for effective events management.
You want to make sure you have the best chance of success, so preparation is essential.
But, it doesn’t stop there! Why not take your booth to the next level?
SMM is real-time and therefore provides a means of displaying data that attendees can find useful and interesting on the day.
This could be about the buzz surrounding the event itself, the key speakers or any impactful changes occurring in that marketplace.
Data doesn’t have to be boring. Displaying it in a creative way is very impactful.
As the stats will be changing in real-time throughout the event this type of visualization will never be static.
Instead it will reflect the emotions and thoughts of those being listened to alongside the event itself.
A dataviz that is tracking an event is extremely relatable to those who are attending.
Seeing their tweets appear on a screen will certainly grab their attention.
Also, rotating between different displays will have attendees wanting to return to the booth to see the latest visualizations.
Take this dataviz for Social Media Week 2013, for example. It shows a collection of the total buzz for each city.
During that week the building slowly filled up as the conversation began to grow. Attendees continued to return to watch the competition between the cities.
Creating a motive for attendees to interact with you at your booth can be a difficult task.
Competitions are a great way to get a conversation started – and if it is fun and social all the better.
By including a hashtag, event organizers can track those wishing to enter the competition.
The highest influencers can be found and connections can be made.
This is a great way to increase your mentions around an event, making your brand known to other attendees.
Tracking the conversation around an event on the day will allow you to understand the audience in attendance.
It may be that they are extremely vocal on social about the event.
In this case you can use social to connect with the attendees and invite them to have a meeting.
After all your prep in the run up to an event, sending influential attendees a quick tweet on the day and tracking their conversation will demonstrate an interest others may not be considering.
You only have a few hours to grab their attention and sometimes it is the virtual methods that are the most successful.
Every Events Coordinator knows that once you have packed up a booth that is not the end of the story. You need to monitor whether it was a success.
In our next installment we will give you the ultimate guide to evaluating event success by using SMM and other analytical solutions. Stay tuned!