How to Build Your Brand’s Digital Ecosystem with Search and Social
By Louise LinehanJul 15
SXSW. Some love it. Some hate it. Either way, we can’t stop talking about it and its undeniable influence on the industry, and judging by our data, nor can you.
Waking up early for breakfast tacos, lunching on a whole roast pig – I even heard rumors of a brisket breakfast party. Once it’s time to get the taste of barbecue out of your mouth, there are cocktails/craft beers a-plenty to numb the taste buds.
And, of course, there are hundreds of sessions and panels to satisfy the cravings of every techie’s palate.
The ebb and flow of the SXSW mentions wave is displayed in undulating fashion, growing in amplitude with each passing day.
Check out the below chart looking at mentions of ‘hangover’ over the course of the week. Anyone else feel like you must have missed out on an epic party on the 15th?
The interactive event (SXSWi) forged an environment opportune for the next social celebrity to break through the social noise aided by prose of a mere 140 characters.
Knowing that some of the most influential people would surface, I decided to take a dive into Brandwatch Analytics to check out this year’s top trends and announcements.
Funnily enough, the second most retweeted Tweet was a link to an article entitled How To Pretend You’re at SXSW 2015. This highlights the interesting comparison between the most mentioned Tweeters (top chart) versus the top Tweeters (bottom chart).
Those who are aggressively sharing their experiences on the hour often have less visibility than those who get lucky by crafting that one all too relatable Tweet.
Though creativity too pays off, as the creator of the poem composed entirely of real SXSW panel titles discovered with his 705 retweets.
Interesting sessions and panels aside, one of the great perks of events with hundreds of sponsors and vendors is wandering through the expo hall to peruse the giveaways.
Looking at the mentions of swag during the event, it’s clear there were some items that were worth hearing a two minute elevator pitch for (‘free wine gift’ – I’m looking at you). You might even learn about a cool new tool or product.
We kept our involvement fairly low key this year, hosting a happy hour on the 15th (perhaps we are responsible for those hangover mentions after all) at a local Austin hangout.
We may not have had the entertainment line-up our partners at Spredfast had (they hosted a concert featuring Future Islands and The Flaming Lips, no less), but we were said to have the best food of the SXSW parties.
Some might say that food quality is often cited as the most important metric of SXSW party success. We certainly agree.
If you and your bae happened upon the Buzzfeed and R/GA panel on Monday, you must have heard all about Brandwatch insights on ‘weird Twitter’. That panel was on fleek! No idea what I’m talking about? Neither did I, until I reviewed the Brandwatch data in The Drum describing the advantages weird Twitter can provide brands.
SXSW is kind of like that friend’s birthday party you have to go to but don’t really want to, then end up having an absolute blast because all of your buds are there and you are genuinely sad when it’s over.
It’s an odd feeling now that SXSW is finished for the year. Having been overwhelmed by the sheer volume of amazing people we met and the inspiration the speakers left us with, it’s bittersweet to realize it’s all over for another year.
We’d better start planning the food for next year’s party…
If you are interested in hearing more about what we monitored during SXSW and the insights we derived from it, do get in touch or request a demo.