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Published December 19th 2014

The Bumper Brandwatch Festive Facts Roundup 2014!

It’s the most wonderful time of the year! Yes indeed! It’s reached the point in December where I move from being slightly hyper and annoying to mildly hysterical.

To say that there is excitement about the holidays in the Brandwatch offices is a slight understatement.

We’ve been making pom poms to decorate our trees (you can make a virtual one and we’ll make a donation to charity for you here if you want to join in), breaking into song about once every 12 minutes and cramming mince pies into our faces at breakneck speed. Takeru Kobayashi’s got nothing on the Brandwatch staff when there’s a buffet around.

Sausage rolls! Vol-au-vents! Other pastry-based calorie bombs sent straight from the 1970s! It truly is the most wonderful time of the year.

Screen Shot 2014-12-19 at 10.31.18 AM

But in true data loving style, we haven’t just let Brandwatch Analytics join in the holidays wind-down. Oh no. We’ve been writing Christmassy Queries to try and see what everyone else is talking about this festive season.

So, before you drown yourself in mulled wine and start photocopying things you shouldn’t at the office holiday party, take a moment to check out the festive facts we’ve been collecting.

What do people wish for this Christmas? Do men or women talk about loving the holidays more? What films are the festive favourites? Is it indeed the season to be jolly, or do we have a Grinch or two in our midst? Not on my watch.


With less than a week to go before we find out whether those 7,000 people will get their wish of a white Christmas, we hope you all have an excellent break (if you’re lucky enough to have one), and a healthy, happy and prosperous 2015.


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