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Published September 27th 2017

Five Reasons Why You Need to Be at Now You Know Europe

Now You Know Europe is coming fast. From discovering industry trends from insight experts and sneak peeks, find out why you need to be there.

This October, hundreds of Brandwatch users, partners and friends will come to London for our annual Now You Know™ Conference. It’s going to be one of the biggest social intelligence gatherings of 2017. I’m here to make sure you don’t miss out.

You may be thinking, “not another tech conference”, and you might be right – our industry is inundated with events, seminars and conferences promising they’ll be different from all the rest.

So, how can I assure you that Now You Know Europe is one you’ll definitely want to attend? Well, I can prove it.

Our conference is designed for attendees to get value from every talk, training and 1:1 conversation. But if my word alone is not enough to encourage you to get a ticket, here are five more very real reasons why you should hurry up and secure your place at NYK Europe.

A man tries on a VR headset at Now You Know Denver

Discover industry trends from insight experts

The world of social intelligence, and data overall, is rapidly changing.

At NYK Europe we are tackling these changes head-on with an agenda focused on The Truth. With a world revolving around fake news, online identities and fast-paced global trends, we want to explore how consumer insights and research play a part.

Most importantly, we will cover how these trends can be applied to our work to help understand customers and their interactions. Some topics on this year’s agenda include:

Social Truth: Revealing what Truly Matters to Customers: To discover ‘social truth’, marketing professionals require a system that gets beneath what customers say to what they really mean. Find out how linguistic and visual data is changing the future of research to deliver deeper engagement and lifetime customer value.

Digital Transformation at Nestle Germany:  In this session, Nestle Germany talks about what it takes to build a customer-centric marketing organization across every stage of the customer journey – from Anonymous Visitors to Customers & Fans.

Truthiness in Advertising:  Too many people passionately promote stories about what builds brands without troubling themselves as to whether there is any evidence. We will look at examples of popular theories in marketing  – such as brand purpose – which are based on assertion rather than fact and suggest ways in which we can get advertising back on track.

Meet the people that matter

Spend two days with the hundreds of other Brandwatch users.

Share tips, solve problems together and contribute to each others success. Hear from our Brandwatch advocates as they take to the main stage to divulge their use cases and share their knowledge.

You’ll also be able to spend time with dozens of Brandwatchers, from Customer Success Managers to the engineers building the products. Meet our CEO and Head of Product– they’ll be there to answer your questions and take your feedback.


Audiences react excitedly to a presentation at Now You Know Denver

Sneak Peeks

One of our favorite parts of NYK is revealing our new launches.

We’ve got new products and features coming out that we’ve been perfecting for months. We’re excited to give NYK attendees a sneak preview of the upcoming Brandwatch roadmap and some fantastic new products and features we plan to release over the year.

Head to our exhibition pods to get live demos and discover how you can utilize our new releases for your business.

CEO Giles Palmer presents on the Now You Know stage

Master the Brandwatch Platform

Get hands-on with our products at our Brandwatch training sessions.

These drop-in sessions have been designed by our expert trainers to make sure that whether you’re a beginner or a superuser, you’re guaranteed to walk away with the knowledge and skills needed to make the most of the Brandwatch platform.

Just have a quick question? Visit one of our training rooms for one-on-one help.

Magical experiences

NYK is more than just two days of learning, it’s also two days of fun!

We have added a sprinkle of magic to the proceedings with our special guest, magician Nigel Mead. He has performed to celebrities and royalty with his magic act – now he will entertain you.

Each evening we will be hosting exclusive parties with plenty of time to carry on those important conversations and enjoy the bar.

There you have it. Five of many amazing reasons to attend NYK Europe. I hope I’ve convinced you to get a ticket and join us and I’m looking forward to seeing you there.

Get your ticket here.

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