How Do Price Changes Affect Consumer Perceptions?
By Kara FinnertyJun 1
The Sizzle: Sweden’s file sharing religion. The Fri-Up: Iowa. The Sauce: Rats.
The Iowa caucuses marked the first official contest to pick a contender to face Democratic President Barack Obama in the 6 November presidential election.
Let’s take a look at the mentions timeline across Twitter and the reaction to Santorum’s near win.
Fig 1. History graph to show candidates from 3rd Jan to 6th Jan by the hour (please note that hours are GMT)
The overall graphs showing volumes of tweets for the period running up to the election are more or less in line with the voting:
Fig 2. Associated Press graph showing percentage of votes per candidate:
Brandwatch graph on overall volume of tweets for each candidate from Dec 30th to Jan 5th
So there we have it – despite the exclamations of surprise and the satire following Santorum’s near win (which sent Santorum trending on Twitter), Mitt Romney is still ahead in the Twitter chat overall.
Something for the weekend:
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