The Top Digital Marketing Trends Marketers Should Look Out for in 2024
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Published December 11th 2019
The British public are about to head to the polling stations, but here at Qriously the results are already in.
The team polled a representative sample of 2,222 UK adults (over 18) via their smartphones and tablets.
Looking at answers from people who said they can vote, have made up their minds who to vote for, and told us they’re likely to go and vote, we have come up with the prediction below.
It looks like the Conservatives are in for a good day.
(Note: All polls are subject to a wide range of potential sources of error. On the basis of the historical record of the polls at recent general elections, there is a 9 in 10 chance that the true value of a party’s support lies within 4 points of the estimates provided by this poll, and a 2 in 3 chance that they lie within 2 points.)
Qriously is a member of the British Polling Council and abides by its rules. For more on our methodology, click here. The data is available to download here.
Our survey collected a lot more data than just which parties people were planning to vote for.
For example, we were able to look at the issues those intending to vote cared about most.
While many dubbed this General Election ‘The Brexit Election,’ many people see the NHS as a larger issue for the country. In the chart below, you can also see the different priority levels Labour and Conservative voters place on issues like immigration and climate change.
We also studied perception of the party leaders, asking voters who would be the best leader for the country.
The results show how Jeremy Corbyn has failed to capture the confidence of his own party voters – a sizeable percentage of the Labour voters we questioned didn’t select him as the best leader.
Voters planning to support the Liberal Democrats are also not overly keen on the prospect of Corbyn as Prime Minister, which may make them less likely to make a last minute decision to vote tactically for Labour.
If you’re a journalist looking to cover our data, email [email protected] with any queries.
Brandwatch’s React team also gathered data on the General Election, looking specifically at social media conversations. Using Brandwatch Consumer Research, they crunched the social data over one month, from November 4 to December 4.
Key topics:
Looking at gender-categorized authors, Conservative conversation online is 65% male, and 35% female.
Key topics:
Looking at gender-categorized authors, 64% of Labour interaction is from men online, compared to 36% from women.
Key topics:
Looking at gender-categorized authors, Liberal Democrat conversation is 31% female, 69% male.
Key issues:
Looking at gender-categorized authors, the Green party’s conversation online is 64% male, and 36% female.
Key issues:
Looking at gender-categorized authors, Brexit party conversation is 70% male and 30% female.
Key issues:
Looking at gender-categorized authors, conversation about the SNP is 62% male and 38% female.
Key issues:
Looking at gender-categorized authors, the conversation about the DUP online is 70% male and 30% female.
Labour – traditionally seen as the party for the people, and the key holders for the youth vote – have fared extremely well with celebrity endorsements in this election.
Even though some of these people can’t vote in the UK (look out for the ‘*’ in the list), they’re keen to show their support.
Labour | Greens | Lib dems | Conservatives |
---|---|---|---|
Adjoa Andoh | John Cleese | Chris Martin | Alan Sugar |
Ahdaf Soueif | Noel Gallagher | Rachel Riley | Bobby George |
Aki Kaurismaki | Katie Hopkins | ||
AL Kennedy | Roy Chubby Brown | ||
Alex Andreou | |||
Alexei Sayle | |||
Amir Amirani | |||
Andrew Fienstein | |||
Ashley Walters | |||
Asif Kapadia | |||
Benjamin Zephaniah | |||
Bill McKibben | |||
Brian Eno | |||
Caryl Churchill | |||
Charlie Sloth | |||
Chipo Chung | |||
Clean Bandit | |||
Daniel Craig | |||
Danny Devito* | |||
David Edgar | |||
David Graeber (London School of Economics) | |||
Des Freedman (Goldsmiths, University of London) | |||
Dua Lipa | |||
Esther Manito | |||
Francesca Martinez | |||
Gillian Slovo | |||
Grime4Corbyn (a collective of grime artists) | |||
Guy Garvey | |||
Jane Godley | |||
Jess Thom | |||
Jocelyn Pook | |||
Joelle Taylor | |||
John Keane | |||
Johnathan Pie | |||
Justin Schlosberg (Birkbeck, University of London) | |||
Kane 'Kano' Robinson | |||
Kate Tempest | |||
Ken Loach | |||
Lily Allen | |||
Little Mix | |||
Lowkey | |||
Marc Ruffalo* | |||
Mark Rylance | |||
Mark Thomas | |||
Martin Rowson | |||
Massive Attack | |||
MIA | |||
Michael Mansfield | |||
Michael Mansfield QC | |||
Michael Rosen | |||
Michael Rosen | |||
Mike Leigh | |||
Naomi Klein Author, | |||
Nicola Coughlan | |||
Noam Chomsky* | |||
Peter Kennard | |||
Professor Green | |||
Rob Delaney* | |||
Robert Cohen | |||
Robin Rimbaud (Scanner) | |||
Robyn Slovo | |||
Roger Waters | |||
Ronan Bennet | |||
Russel Kane | |||
Sabrina Mahfouz | |||
Shame | |||
Steeve Coogan | |||
Stephen Frears | |||
Steve Gibbin | |||
Stormzy | |||
Thurston Moore (Sonic Youth) | |||
Vivienne Westwood | |||
Yanis Varoufakis |
Whether this high profile support will translate into votes is yet to be seen.
Fieldwork dates: 5 – 8 December 2019
Interview method: Mobile Online
Population effectively sampled: All adults aged 18+ with access to an internet-enabled smartphone or tablet in the UK
Sampling method: A sample was selected from the general smartphone audience. Participants were invited to take part in the survey by showing them adverts in mobile apps. This method can be described as river sampling. The proportion of respondents recruited in a particular app is determined by the demographic of its users. This allows for the collection of representative samples.
Sample size: 2,222 adults aged 18+
Data weighting: Responses were weighted to the profile of all UK adults aged 18+. Data was weighted by age, gender, region (NUTS-1 level), constituency type (county/borough) and education level. Age, gender and region weights are based on data from mid-year population estimates by the Office of National Statistics. Education levels were based on a combination of the Labour Force Survey and 2011 UK Census. County/borough constituency type information was based on data from researchbriefings.parliament.uk.
If you’re a journalist looking to cover our data, email [email protected] with any queries.
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