Bigger, Better Brandwatch: James Stanier on Flexible Working and a Global Engineering Team
By Gemma JoyceApr 17
Published June 9th 2014
Today, every business owner and entrepreneur should be well aware of the importance of having an online presence. Old news, sure.
However, when I say “online presence”, I mean much more than simply having a website.With the immense amount of competition between various brands in different markets, a business needs a lot more than an online storefront to get attention.
Today’s consumers want to know everything about who they are doing business with, but that requires a brand to be as transparent as possible.
Transparency plays a major role in the success of a business, and one of the best ways to exhibit that is to develop an effective online marketing plan to reach your audience in the best way possible.
Creating video content and sharing it is a great way to get you started, especially considering the fact that video will account for more than two-thirds of consumer web traffic by 2017.
Based on the data shown in the infographic by 1800NumberNow.com below, it’s not hard to see how video sites such as YouTube, Vimeo, Google Hangouts, Instagram and Vine all serve as effective methods of delivering content to an audience.
YouTube is currently the second-most visited website in the world, with over six billion hours of videos being watched each month and growing.
But which ‘venues’ work for which types of videos?
Not all social video sites are created equal.
Research shows that YouTube works well for How-To guides and instruction videos, while Instagram & Vine allow users short snippets of video; perfect for for announcing an upcoming event or generating interest in a brand new product.
Google Hangouts have proven to be more suitable for business-to-business marketing. Vimeo prides itself in high-quality videos.
So which platform is right for your marketing plan? Take a look at the infographic below to find out: