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Marketing

Published June 29th 2011

Google+: Why It Is Great And Why It Will Fail (Probably)

I have a confession: I work in social media and I hate using Facebook. Apart from not wanting to be seen as a show-off (even if, at heart, I am one), the main reason is that I can’t figure out how to navigate round the Facebook interface. So I am perhaps the worst person for Google+ to have included in the first round of users for the Google+ Facebook-copycat system.

But my first impressions are that I love it. Here’s 3 reasons why:

  • The interface makes sense and looks lovely. Not confusing. Facebook take note?
  • Nice new functionality (see below for details): I like circles of friends; sparks is okay (I can see how it would be good) and group chat / hangout looks lovely too
  • It links well with my YouTube videos and my HTC phone (but not my online Picasa album, although this is probably something they plan to fix)

The attached video takes you through my attempts at using the tool:

  • The circle of friends is a very intuitive way to be selective about what you share with people and it is very easy and pleasant to set up (see the video)
  • The hangout looks like a superb way of doing vc – very easy to share stuff
  • Sparks looks like it solves the stumbleupon problem – namely that I can’t be bothered to open a new browser window to bring up StumbleUpon to find anything

 

So at the end of the day, will it work?

If it was down to looks, functionality and ease of use, then I say yes. But I can’t see how it can overcome the network effect of Facebook: why move over to something slightly better when everyone is still using the slight-worse system? Then again, what do I know? I can’t even use Facebook.

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