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Marketing

Published September 12th 2012

Great Data Visualisations from the dmexco Frontlines

Today sees the start of dmexco 2012, the Digital Marketing Exposition and Conference in Cologne, Germany, which we are very excited to be a part of.

Members of both our UK and German teams are manning the Brandwatch booth (Hall 7/C059). If you’re attending the event, feel free to drop by for a refreshing drink and a chat with them, plus the opportunity to enter our competition.

As a member of the Digital Marketing Association of Germany (BVDW), Brandwatch will also be participating in one of the exclusive ‘BVDW Guided Tours’ tomorrow at 2pm. Find out more about our presence at the event here.

We’ve set up a dmexco Social News board to monitor chatter about the event and put it all in one convenient place for you. Check it out to see the hot topics being discussed by both German and English attendees, as well as daily buzz about the event. There is also a scrolling bar of posts to reveal what’s going down on Twitter. Get involved by using the hashtag #mydmexco and see your tweets revealed on the board.

Of course, it’s not all about the daytime events – dmexco also presents a great opportunity to socialise and network with fellow industry bods post-expo. So, we’re also monitoring the rivalry between the three main parties held after the event tonight, to explore which is causing a stir with our interactive Partymeter. Watch the cocktails fill up as people chatter about each of the three big players – OMClub, dmexco and OSK – and also see the sentiment of the conversation surrounding each. Which party will be the biggest hit?

Currently, the OMClub party is generating the most buzz and is also enjoying the highest percentage of positive conversation. Keep an eye on the viz to see if the other parties catch up during the two-day event.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.