How to Schedule Social Media Posts Effectively
By Sandra BuschSep 14
Discover the hottest Food and Drinks Trends of 2023 in our exclusive report 🍕
Tom Powell, who is an online reputation management expert, explains how reputation management doesn’t just apply to brands, but to individuals too. He works at Reputation 24/7.
Online reputation management is a service usually taken on by businesses that require monitoring of what is said about their brand or product online whether from a brand awareness perspective, customer service point of view, or to protect themselves against online attacks.
Tools like Brandwatch are able to let users track mentions of a brand across blogs, news sites, forums and social networks, so that negative or damaging content online can be tracked and addressed.
In the case of major brands, making sure what people are saying about them and protecting their reputation and brand identity is essential to their business. Consider how valuable Apple’s brand is to them, for example.
In some cases online reputation management is also utilised by individuals such as those in high profile jobs or those living a lifestyle where they are constantly in the public eye such as musicians, TV stars or sports personalities.
Individuals to ensure that their name cannot be tarnished online by common occurrences such as:
There are multiple ways to protect your name from being slandered online, such as:
Even if you have never received bad press or a negative opinion expressed against your name online, it may still be worthwhile participating in creating an online presence so that you are prepared for the worst, and have some level of control over what people can find and read about you online.
Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.
Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.