Interview: Professor Mike McGuirk on How Brandwatch For Students is Used in His Classroom
By Olivia SwainSep 6
One of the golden rules for a successful social media presence is high-quality content (you’re reading some right now, eh?).
It’s fairly unrealistic to expect loads of buzz and engagement surrounding your posts if what you have to say does not interest or appeal much to your audience. (entirely unlike this, eh?)
It’s equally important to stay updated regarding your audience’s preferences, online habits, or most common topics of discussion.
Once equipped with that knowledge, this useful data put together by mycleveragency provides some hints and tips on producing high quality content for the most relevant social media platforms.
Use Bit.ly to track how many people click on the links you’re sharing
Post when your viewers are listening, not just when your business is open
Include simple imagery in your posts to get high engagement rates
Call to action and tailor messages to your target audience
Pay attention to grammar and punctuation, as misspellings often denote lack of professionalism
Use mentions to prompt influencers to engage with you
Images with no human faces get shared 23% more often than those with human faces
Red or orange images get 2x the amount of repins
Vertically orientated images perform better than horizontally orientated images
Use full-sized images (800-600 px) to make your posts stand out
Get involved with the “Hot topics” to show your brand is keeping up with real-time events
Add relevant hashtags to your post
Use apps such as Camera+ and Snapseed to enhance your photos
Send notes to people who have liked/commented in order to drive two way conversations
Be wise and don’t rush creating your vines. Good editing skills can certainly add value to your posts
Produce quality content! Be aware of background noise and consider investing in a tripod
And finally, remember that posting content at times when your target audience is listening is essential, so take a look at the optimum timing for social posts for each social media platform.