Interview: Ogilvy Head of Data & Analytics Julián Esbri on Empathy, Creativity, and Agility, Inspired by Brandwatch Insights
By Isabel PeláezSep 23
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis,
our bulletins will be essential reading to get the pulse of the nation
According to technology group Ericsson, in five years’ time there could be more mobile phones in the world than people. There are currently already over 6.2 billion mobile subscriptions worldwide, and stats show that we are increasingly carrying more than one mobile each.
It’s pretty impossible to avoid seeing mobiles everywhere you look being fiddled with, talked into and listened to.
We’ve all been there, sat next to the person who insists on keeping their keypad tones on loud while they text, or someone having an inappropriate conversation far too loudly on a train/in a lift/at a restaurant.
For some reason, talking on a phone is so much more offensive than having a conversation with someone sitting next to you; probably because without the other half of the conversation, eavesdropping is no fun. Also, texting whilst in company is generally considered bad form, though admittedly this doesn’t stop many of us indulging in a little cheeky texting when we know we shouldn’t (stop tutting, we’ve all done it!).
Which raises the question: what is good mobile etiquette? Do we even know? Do we even care? Have the rules been agreed yet?
It seems not, as apparently 60% of us have been annoyed at least once by someone else’s phone usage, yet 90% of people think they are not the ones causing annoyance.
The good folks over at onlinecollege.org have put together a nifty infographic that portrays just how annoying people can be when using their cell phones, and the inappropriate timings of their usage.
It reveals that in the US, there are already more cell phones than citizens, along with some other pretty amazing stats about the number of texts sent, and the shocking places mobile phones find themselves.
But be warned: once you read this, you’ll never want to touch someone else’s phone ever again.
courtesy of Peter Kim and http://www.onlinecollege.org/cellular-jerks/
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation.