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Published August 11th 2014

Improving Company Branding Through Feng Shui Design

Feng Shui principles. Implementing this technique works not just for homes, but also has seen great success in home ...

Companies and organizations are always looking for ways to improve how efficiently they operate.

One tactic that management can implement that will improve efficiency is a redesign that incorporates Feng Shui principles. Implementing this technique works not just for homes, but also has seen great success in home offices and corporate businesses as well.

The change in design will create an environment that effortlessly causes employees to be more efficient and more organized.

In addition to all of that, incorporating some uniform branded merchandise office supplies helps to increase branding while creating uniformity, organization, and less clutter on everyone’s desk or work space.

What is Feng Shui Design?


Feng Shui is an ancient Chinese practice of arranging objects in a room to help allow for and improve the flow of energy called “chi”. One of the main design principles of Feng Shui is to reduce clutter.

Both the organization of Feng Shui and reducing clutter has been proven techniques in modern offices and homes.

There are 5 elements of Feng Shui and objects or colors that represent each of the 5 elements. Objects that are the element or the same color that represents that element are to be placed in the appropriate corner of the room to achieve balance or increase the effect of that element. To give you a better idea, here are the 5 elements and the areas they help out in:

  • Wood = inspiration
  • Fire = productivity
  • Earth = balance and stability
  • Metal = money and wealth
  • Water = communications

Before you write this off as “superstitious” take note that most of the Fortune 500 companies regularly use Feng Shui consultants to evaluate and redesign their corporate offices.

Some of the Fortune 500 companies that have benefitted from include Nike, Disney, FedEx, W Hotel, Intel and many more.

Donald Trump has been quoted as saying, “I don’t have to believe in Feng Shui. I do it because it makes money.”

Feng Shui Tips for Your Office


There are specific Feng Shui arrangements that you can use in your office to help you achieve a more productive, organized, and efficient work space.

In addition to the elements and the 9 sections of the room, here are some tips for using Feng Shui to achieve your goals and improve your office:

  1. Never site with your back to the door or entrance to the office; it is akin to “turning your back on opportunity”.
  2. Position your desk in the command position in the farthest corner of the room with the corner or the wall behind you for support. However, do not put your desk in direct line with the doorway.
  3. Keep an even balance of yin and yang with your decorations. That means an even balance between light and dark, soft and hard, or smooth and rough.
  4. Do not use mirrors in an office space because it can reflect negative energy.
  5. Always treat your office files with respect because they represent your past, present, and future.

Clutter Free and Office Uniformity


One of the main principles of Feng Shui designs is to remain clutter free.

For many offices, this must be an office-wide effort that comes from management. It means a policy of printing less papers and installing wireless networks. Any plugs and cords should be tidily wrapped and never left tangled.


Management should not allow personal clutter to crowd the office space and desk tops. Instead a uniform policy of supplying the office supplies will ensure that very little clutter is left around.

At the same time it means that the note pads, pens, staplers, and any other necessary supplies are all branded with your company name and logo. Anyone that visits the office including customers, clients, or partners will remember this.

Takeaways for Your Business


Organization and productivity lead to a better bottom line which is something that any type of business would benefit from. Fortune 500 companies can’t all be wrong with their use of Feng Shui.

If you are skeptical about this working then you can try implementing one or two of the ideas we have presented for you today and see if it begins to improve the atmosphere and productivity of your business.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.