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Published April 1st 2015

Inside Brandwatch: Behind the Scenes at the Signals Launch Party

Last week we launched our latest feature, Signals.

We were rather excited about it, and with good reason – built on our powerful social data platform and powered by the most sophisticated intelligence around, Signals alerts you to emerging crises and trends as soon as they start.

They essentially do all the hard work for you – analyzing your data in real time to automatically alert you via email when there have been significant changes, such as an increase in volume, a trending story or an influencer getting involved in the conversation. This means that you can act upon opportunities or jump straight on issues when they arise and get ahead of the pack. 


It was hard keeping this new feature a secret, with it having been in the works for 18 months.

So, we decided to give some of our most influential and treasured clients a sneak peak of Signals before anyone else.

Hosted at the exclusive member’s club Shoreditch House in East London, we invited 100 guests to come and celebrate with us at our first launch party.

Brandwatchers, clients and press enjoyed some delicious canapés and raised a glass of champagne as our CMO, Will McInnes, and VPE of Product Strategy, Glenn White, unveiled Signals to all.


As Glenn explained to the crowd, you don’t know what you don’t know!

This was the theme of the whole party as we kept the crowd guessing about what this new feature could be in the run up to the reveal.

We also gave an exclusive viewing of the our new video introducing Signals.

With its sleek and stylish production, it in encapsulates what we envisage the feature to be – powerful, fast and automatic.



We were overwhelmed with the reaction from the crowd as they watched our presentation with great anticipation and burst into applause at the end.

It was amazing to see instantaneous feedback on a feature that has touched almost every department in Brandwatch.

Some of the best feedback we received was how clients felt part of the Brandwatch family.


We were sharing our internal celebrations with them, as we all congratulated the developers and everyone else involved in the launch of a new and exciting feature.

In the intimate setting, lit with glowing Signals balls, the party carried on into the night.

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Thank you to all of you who came to see us unveil this new feature. We hope there weren’t too many sore heads in the morning. There may have been over at Brandwatch HQ.

Signals is available to all Brandwatch Analytics customers as a part of their standard subscription. If you aren’t already a customer you can request a demo to see the platform and new feature in action.

Signals. Always in the know.


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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.