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Published December 12th 2014

Inside Brandwatch: From Pizza Boy to Product Master

I just want to state, for the record, that I have not been bribed or coerced into writing my next sentence.

I love working at Brandwatch and one of the main reasons why is the people!

But, it’s not only the staff that love Brandwatchers, our clients like us a little bit too.

The subject of this edition of “Inside Brandwatch”- VPE Product Strategy Glenn White – is a customer fave.

At one Masterclass he was asked after so many times we had to make sure he was present at the next one. We nearly got #wheresglenn trending, well sort of!

So, let’s find out a bit more about the man behind the product and how he wound up working at Brandwatch in his own words.

 

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When I grow up…

To be honest when I was little I didn’t know what I wanted to be. I thought that I should be an architect or an accountant. Those seemed like grown-up well paid jobs.

It was only when our CEO Giles suggested I should be a product manager rather than an account manager, that I realized it was what I wanted to do. I mean no little boys grow up wanting to be a product manager.

I always had all these ideas but was never great at code. My job is perfect as it allows me to be creative and have amazing people make them a reality within the product.

 


The road to Brandwatch

I was told I should leave home to go to University and so I ended up in Brighton doing a degree in Business with E-Commerce. Uni was fun but I couldn’t wait to have a real job and earn REAL money!

I worked in a lot of temp jobs, I was a Christmas temp at Argos but didn’t get kept on due to the fact I never made anyone tea (I still don’t as I dislike hot drinks) and I also worked at a closing down pizza parlour.

 

Cup of tea

My most eventful job was working in a betting shop. I was on a shift and we were robbed!  An 80-year-old man tried to fight them off while other customers still tried to continue placing bets.

After graduating I was an intern at a small agency called Qube and I learnt a lot as it was quite a small team and I had to do multiple roles.

While I was there I was a community manager for a selection of well-known brands and it really helped me to understand the needs of marketers.


Rejection and perfection

A colleague of mine left to join Brandwatch and I decided to go for an interview there myself. I wanted to be a report writer but got turned down for the role!

I was eventually hired as an account manager and worked with some great clients.

As part of my job I was always putting myself forward as a stakeholder for product roles.

In my spare time I did some mockups of how I saw the product developing and I showed Giles.

He was impressed and realized it was something I was passionate about.

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When I started as a product manager there was no roadmap or Betas for new features.

Everything here was new, I was learning and so was Brandwatch.

We’ve brought in a lot of new features and worked on some great projects like Vizia.

 


The most important part

For me, it is all about building a great product. Let’s be honest, we aren’t saving lives.

But, we can make people’s lives a little easier. Understanding the customer and solving their problems are important, we want this product to make people happy!

For my future I see myself here growing the company and shaping the industry we are in.

Maybe I will run my own startup, for now my future is Brandwatch!

Now you know™

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.