Covid-19: The Electrical Goods That Have Seen Unexpected, Unseasonal Consumer Interest During Lockdown
By Gemma JoyceJul 3
Covid-19 Resource Center
Understand how consumers are responding.
Understand how consumers are responding.
Published March 12th 2015
I have a confession to make….I’m a celebrity gossip addict.
Every morning when I wake up, I have to check what is happening in the world of Kimmy-K or see whether one of reality TV’s finest was spotted falling out of a nightclub.
I know I’m not alone.
Monitoring social media mentions has validated to me that Tweeters love the A-list and Z-list alike.
People head to social media platforms to rant and rave about their favorite celeb couples or hate on their ludicrous fashion choices.
So, I decided to do a round-up of the latest celebrity news and determine what Tweeters make of it.
FYI, all of the data has been gathered from Tweeters over the past week and RTs have been excluded.
Recently the queen of reality TV stepped out with a new ‘do that shocked the Twittersphere.
She went blonde!
This isn’t the first time that Kim Kardashian has changed her style, but it was a dramatic change that resulted in some hilarious memes being posted online.
Of course, it generated thousands of Tweets as it seems the Kardashians can’t escape being the most discussed family in the world.
Over the past 7 days 12,000 mentions have been dedicated to Kimmy’s new hairstyle, and sadly for our favorite star of the small screen the response was overwhelmingly negative (67%).
Many are saying the shade looks yellow, not platinum blonde, and that they much preferred her original style.
It seems that Kim may need to rethink her latest style choice to appease the Tweeters.
On Sunday Emma Watson hosted a Q&A session for International Women’s Day.
The day is used to show an appreciation of women everywhere, as well as platform for raising the issues of gender equality.
It was streamed live on Facebook and encouraged the audience to support the HeForShe campaign for gender equality.
Mentions of Emma in relation to the talk peaked during her Q&A.
Looking at the data minute-by-minute you can see how mentions of Emma remained high throughout the talk, indicating that the actress maintained an attentive and active audience throughout.
Her presence helped promote the HeForShe campaign. Their hashtag was used nearly 5,000 times this week in relation to Emma, and created 110,622,614 impressions
This demonstrates the power of celebrity when it comes to raising awareness to a cause.
Blue steel is back!
On Tuesday Ben Stiller and Owen Wilson reprised their roles as kings of the catwalk for Paris Fashion Week.
The actors strutted their stuff at the Valentino show and Twitter exploded with positivity.
In just 24 hours the stunt received over 17,000 mentions, and promoted the design house Valentino (9,023 mentions) and announced the new film Zoolander 2 (3,904 mentions).
Looking at the top hashtags, we can see that Tweeters were using the Paris Fashion Week hashtag as well as Zoolander’s signature pose, ‘blue steel’, to describe the stunt.
The link to the Vine shown below was tweeted over 700 times as people shared the moment with their followers.
If you would like to capture all the latest social media stats about your favorite celebs or even your brand then the answer is simple.
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