Introducing Brandwatch Reviews

Brandwatch Reviews helps users measure reviews online, compare them with competitor reviews side-by-side, and learn how to improve their ranking. Here’s how it works:

For marketers, product designers, and analysts, Product Reviews will provide a number of benefits:

• Improve your ranking: Learn what negative reviewers want, spot opportunities to improve your position, and garner a higher product rating
• Beat the competition: Compare directly with your competitors and spot weaknesses you can capitalize on
• Discover game-changing buyer needs: Find the small improvements that will supercharge growth
• Sell more online: Garner better reviews, beat the competition, create better products, and ultimately sell more

5 questions you couldn’t answer before

With this unique pool of data you’ll be able to gather more granular information on your customers. Here are five questions you could answer with Reviews.

1. Which untapped markets can we target?

Create a folder looking at reviews from an adjacent industry. Discover how products overall are reviewed, spot your top competitor, and discover if there’s an opportunity to capture market share.

2. What common complaints do my customers have?

Collect thousands of reviews from multiple review subdomains online and discover the common complaints. Product designers can, for the first time, aggregate all negative reviews and quickly rank what product improvements are a priority.

Here we can see reviews are on the whole positive, yet the one negative theme shared by almost all reviewers is the high price.

3. What product feature do customers want?

Filter through all your reviews to find the features your users want. Here we’ve applied a filter to our reviews to only show reviews containing the phrase “I wish”. It reveals some of the features customers want.

It’s one more way to use Brandwatch Reviews to help inform product development.

4. Can I predict how customers will review my product next month?

Monitor reviews over time to gauge trends and better predict future reviews. Here we can see positive reviews have started to drop off, but the volume of one or two star reviews is still consistent. At this rate, we can predict a significant number of future reviews will be negative.

5. Would a price change affect my reviews?

With historical data, we can measure how price changes affect a brand’s reviews. Looking specifically at Samsung’s Galaxy s10 and using PriceSpy’s data, we know that the price from January 2020 to March 2020 dropped from £580 to £540. During the same period we see a significant increase in positive reviews.