The Story of Brandwatch’s 2019 Brighton Pride Parade Float
By Gemma JoyceAug 9
Published September 7th 2017
We’re on to something exciting here.
For us at Brandwatch, it has been tremendous to see how the role of social within businesses has evolved over the past decade.
It seems only yesterday that businesses typically had one community manager, and if any “social media analyses” were done, it meant counting hashtags and Likes.
Back then, using social media for businesses was a simple yes or no. Either you were on social, or you weren’t.
Since Brandwatch was born over a decade ago, we’ve worked with the world’s biggest brands, such as American Airlines, Unilever, and Walmart, and have helped drive the conversations about social media into a new direction.
Brandwatch has been proud to be at the forefront of our industry’s evolution towards social intelligence, striving to redefine what social media meant to a company.
Now, social media is beginning to play a strategic part in a brand’s strategy. Within consumer insights teams, social media is an invaluable source of important business intelligence.
Our goal was not only to provide the best technology to maximize on social data, but to fully ensure our clients establish a social intelligence program that continuously proves its worth.
We encourage our customers to assess their relationship with us because we wholeheartedly believe if your social media team isn’t providing real, measurable impacts on your business, you should reevaluate your social program investment.
We’ve taken what we’ve learned from ten years of working with the most innovative brands into our Social Intelligence Maturity Quiz, a one-of-a-kind tool to assess your social intelligence.
For many businesses, it can be difficult to know how to measure social success. What parts of the program are most important? Should your company focus on analyzing more data, or should you expand which use cases you’re doing?Every company has unique needs, with unique strengths and weaknesses.
When you don’t really get your program’s goals or opportunities in social, you end up investing poorly.
Our assessment not only provides a comprehensive summary of your company based on our research. We help you identify the ideal next steps to improve your social intelligence maturity.
And as our industry continues to evolve, we’ll make sure you know how to drive your business forward—whatever the future holds.
“Are you on social media?” is the not the right question anymore.
Is your social strategy delivering real business value? Do you know how to take your strategy further?
In order to know you’re getting the most bang for your bucks, you need to know what questions to ask.
As the leaders in social intelligence, we can help. See where your program stands.