Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

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Published September 7th 2017

Introducing: Brandwatch’s Social Intelligence Maturity Model

What we’ve learned from 10 years of working with the most innovative brands, in a one-of-a-kind tool to assess your social intelligence. Read about it now

We’re on to something exciting here.

For us at Brandwatch, it has been tremendous to see how the role of social within businesses has evolved over the past decade.

It seems only yesterday that businesses typically had one community manager, and if any “social media analyses” were done, it meant counting hashtags and Likes.

Back then, using social media for businesses was a simple yes or no. Either you were on social, or you weren’t.

Since Brandwatch was born over a decade ago, we’ve worked with the world’s biggest brands, such as American Airlines, Unilever, and Walmart, and have helped drive the conversations about social media into a new direction.

From social listening to social intelligence

Brandwatch has been proud to be at the forefront of our industry’s evolution towards social intelligence, striving to redefine what social media meant to a company.

Now, social media is beginning to play a strategic part in a brand’s strategy. Within consumer insights teams, social media is an invaluable source of important business intelligence.

Our goal was not only to provide the best technology to maximize on social data, but to fully ensure our clients establish a social intelligence program that continuously proves its worth.

We encourage our customers to assess their relationship with us because we wholeheartedly believe if your social media team isn’t providing real, measurable impacts on your business, you should reevaluate your social program investment.

Today, we publically encourage everyone to do the same.

We’ve taken what we’ve learned from ten years of working with the most innovative brands into our Social Intelligence Maturity Quiz, a one-of-a-kind tool to assess your social intelligence.

What social intelligence maturity looks like

For many businesses, it can be difficult to know how to measure social success. What parts of the program are most important? Should your company focus on analyzing more data, or should you expand which use cases you’re doing?

Every company has unique needs, with unique strengths and weaknesses.

When you don’t really get your program’s goals or opportunities in social, you end up investing poorly.

Our assessment not only provides a comprehensive summary of your company based on our research. We help you identify the ideal next steps to improve your social intelligence maturity.

And as our industry continues to evolve, we’ll make sure you know how to drive your business forwardwhatever the future holds.

Leveling up your social intelligence

“Are you on social media?” is the not the right question anymore.

Is your social strategy delivering real business value? Do you know how to take your strategy further?

In order to know you’re getting the most bang for your bucks, you need to know what questions to ask.

As the leaders in social intelligence, we can help. See where your program stands.

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New: Consumer Research

Harness the power of digital consumer intelligence

Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.

Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.