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As you know, we do oodles of research into the way brands and topics are discussed on social media.
But recently, we decided to take a step back and take a look at the wider landscape of that popular social networking site you may have heard of, Twitter.
Many consumer brands, and B2B ones for that matter, have started to realise the power of Twitter. But how to plan your strategy for the site without knowing how the land lies? How much do we really know about the several hundred millions of users of the network? What do people talk about?
Well, we set out to find out the answers to all these questions and more.
By analysing 10,000 randomly selected tweets from across the Twittersphere, we gained an insight into the Twitter landscape. The research answers questions such as:
- How often are brands mentioned in tweets?
- Which topics are most commonly discussed? Music? Sport? Celebrity? None of the above?
- How does gender impact the topic of conversation, and which gender mentions brands more?
- Which user segments are most likely to mention brands in each sector?
Here are some members of our Insights team, who conducted the research, explaining why this report is important for brands looking to utilise Twitter in their marketing and brand management: