Interview: Carnegie Mellon Professor Ari Lightman On How Students Are Empowered By Learning To Use Brandwatch Consumer Research
By Kara FinnertyJun 10
Are you aware of how easily your reputation could be ruined online?
We’re all well aware of how quickly rumours can be spread through the internet these days, even when they are completely unfounded, and how sometimes they even make it to mainstream news outlets without being fact checked.
But if we ignore the celebrity ‘death’ hoaxes for a moment and stop to think about the darker side of all this, the terrifying truth emerges; the fact that your reputation could be ruined in seconds.
Fact is, it’s getting easier for others to pretend to be you. No longer do they need to hack into your site, nor even set up a fake account.
Now, a new site, ‘ There have been many examples of how this could be used to make tweets from celebrities, like this one: [We’re sure Justin Bieber does love us (although we lack evidence to support our presumptions), but sadly this tweet is fake…]
But tweets like this are not really that damaging. Ok, they mean someone can pretend you’ve endorsed them when you haven’t, but things could be worse and most people will know that the ‘tweets’ like this from high profile celebs aren’t real.
But what about from a brand perspective? What if people started spreading news about your brand, based on something you ‘tweeted’?
For example, what if during the horse meat scandal, you were Sainsbury’s and someone blogged about this ‘tweet’: [Disclaimer: This tweet is 100% fake, obviously, and we do not have any evidence to suggest that it is in anyway true. This is just an example; we in no way are implying that we think this is the truth, etc etc.]
Looks real, right (apart from our big ‘fake’ stamp!)? Chances are, this would be spread across the internet quickly and be repeated as ‘truth’.
So, what can you do to avoid being affected by this new tool or similar attempts to besmirch your name? Once the tweet is out there, it may be difficult to get it completely removed (nothing online can be completely deleted and all that!).
However, there are some things you can do to minimise the damage:
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