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Published October 30th 2012

Launching the US Electoral Compass 2012

With the presidential election looming ever closer, the push to win voters will become even more crucial over the next few days.

The election race has been a tight one so far, so we’ve taken to social media to see what ‘the people’ really think. Social media is becoming increasingly significant as a source of insight to political attitudes.

Thus, we have launched our US Electoral Compass. The compass shows the true thoughts of voters, revealing the electoral issues that matter and how this differs between states.

We monitored tweets and traditional online press about both Romney and Obama and have divided this by state to reveal how the different states rate the importance of the different policies.

To use the compass, choose a state from the menu on the left. You can choose different weeks of data, since July, at the bottom.

On the right hand side, you can see the importance ranking of the 30 biggest policy areas according to social media chat in that state.

The compass in the middle shows stats about the policies, broken down by Obama and Romney focused tweets and press.

View the US Electoral Compass by clicking here.

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