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Published October 23rd 2013

Listen and Engage with the New Brandwatch/HootSuite Integration

Today we’re announcing a new integration with the world’s most popular social relationship platform, HootSuite, which lets you get even more out of your social media monitoring.

HootSuite is a great platform for managing your social networks, including Twitter, Facebook, LinkedIn and Google+, with plenty of engagement and collaboration features. If you’ve never used it, we urge you to check it out.

We’ve created an integration available to all joint customers that makes your Brandwatch data available within the HootSuite platform as a separate stream, so that you can not only listen to, but also manage and engage with, social conversation, all within one user interface.

What’s more, you can use Brandwatch filters such as sentiment, page type, tags and all of our workflow features within HootSuite, with any changes you make also applying to your data within Brandwatch instantly and automatically.



The integration is part of our continuing efforts to partner with other leading providers of social technology to give our customers the best possible product.

Why’s it useful?

You have probably heard enough times that social media is a ‘two way conversation’, ‘isn’t just for broadcast’ and the like. Well, those phrases, whilst somewhat cliched, do hold some wisdom.

Plus, brands are increasingly taking them on board and are engaging with consumers online. However, with an increasing amount of chatter, it’s sometimes difficult to separate out the conversations that really matter to you, and to route those conversations to the people who need to act on them.

The Brandwatch Analytics platform was built to help brands and businesses find the conversation they are interested in, be that all chatter about their brand, about their competitors or industry, specific customer service conversation and so on.

Now, the Brandwatch/HootSuite integration combines all that listening power with the ability to manage your own account on social networks such as Twitter, Facebook, LinkedIn and Google+ and engage right from one interface.

That means a more efficient, streamlined listening and engagement process. And who wouldn’t want that?

Find out more

The integration is available immediately to all joint Brandwatch/HootSuite customers. For those of you already with HootSuite, find the Brandwatch integration in the HootSuite App Directory. For those who aren’t, get in touch with us to find out how to get started.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.