Grab a coffee and strap yourselves in - it's time to follow along what's happening in Denver at day one of the Now You Know Conference 2017.
Hello and welcome to day one of the Now You Know Conference, Denver!
If you’ve followed along before for the Europe and Chicago conferences you’ll know the drill – I caffeinate myself to an almost dangerous level and type really fast and share all the best insights and tidbits from our Now You Know Conference.
Follow along on Twitter and Instagram with the hashtag #NYKConf. Get strapped in. Get a massive coffee. We’re going deep into the world of fake news, AI, the truth, and more.
4.00pm – Main Stage – The Product Team, Brandwatch
Following an exciting half hour on the case study and masterclass stages we’re all gathered back where it began. Not 68 Middle Street in Brighton, but the Main Stage.
Caspar Atkinson is Brandwatch’s Chief Product Officer and he’s joined on stage by the allstars of the Product Team – Amy Collins, Bex Carson, Mark Rogers, and Mike Brackpool – presenting the Product Roadmap.
This is where I have to bid you adieu. It’s all TOP SECRET INFORMATION and if I share it on here I’ll be receiving my P45, or if you’re not from the UK, I’ll be getting my pink slip. Which sounds incredibly rude.
We’ll all be back tomorrow. Over and out.
3.12pm – Masterclasses: Brandwatch experts
Over in the masterclass track we’ve had Nichole Walsh hosting ‘Emergency Preparedness’, and now Tallest Man At Brandwatch (yes, even taller than Giles), Ben Schaefer, is telling everyone the secrets of the quick-serve restaurant industry and how they use social listening to discover what their customers really want.
It’s a really neat piece of research.
Perhaps even more exciting than that is that we just handed out some prizes. Got to give props to this lady who has been a top tweeter. We love you!
The first thing the social media team heard was the campus emergency notification system.
They put a shelter in place, and were seeing videos of the situation and reactions on Snapchat campus stories, but they weren’t able to reach them. They emailed every social admin on campus to tell them to stop posting anything other than campus safety information.
Much to learn from Ohio State on crisis management, including what we usually call a crisis in not in comparison #NYKCONF Thx Shawna Polivka
They then added new Queries for social listening, and contacted us here at Brandwatch to let us know that mentions would be peaking – and the mentions shot up to 80,000 in just one hour, and almost 400,000 in a day.
Social listening also allowed them to report sentiment and allowed them to see what news stations were covering the crisis.
They also looked at the conversation by geography. The President had an international trip planned – did he need to be prepared?
If you’re here at The Curtis, make sure you visit the VR Lab.
Our Creative Technologist Matt Pearson has built what he describes (under pressure) as: “I can’t think of anything without cliches in it. Can’t say immersive. Erm. I know, a novel way of looking at a network.” Thanks Matt!
You pop the fancy goggles on your face and explore the networks surrounding NYK Denver. Here it is in action.
1.46pm – Case Studies and Masterclasses
After a much needed, delicious lunch – oh, you’d like a rundown of what we had? OK GLAD TO BE OF SERVICE – of salads, steak, parmesan chicken, gnocchi and cannolis (I’m really full), we’ve split into three rooms.
We’ve got a case study track, a masterclass track, and roundtables.
The agenda is looking ‘lit’, as Brandwatch’s Product Marketing Manager, Phill Agnew, would say (whilst dabbing).
We won’t be back at the Main Stage until we hear Caspar Atkinson present the product roadmap at 4pm. Between now and then I’ll be sharing the best insights and tweets from the case study and masterclass tracks.
12.00pm – Main Stage – KEYNOTE: Charlene Li, Altimeter
Closing the morning’s content is Charlene Li.
Charlene is a principal analyst at Altimeter. As one of the foremost experts on social media and technologies, Charlene’s deep knowledge of leadership, strategy, interactive media, and marketing makes her an indispensable ally in today’s rapidly evolving marketplace.
She is the author of the bestselling books, Open Leadership and Groundswell and The Engaged Leader. Before starting Altimeter Group, Li was vice president and principal analyst at Forrester Research. She was named one of Fast Company’s “100 Most Creative People in Business” in 2010, and one of their Tech Evangelists in a 2009 profile of the most influential women in technology.
Excited to take the stage soon at #NYKCONF. It's like coming home, talking with people who speak the same language of Social.
Her talk today is going to touch on relationships, leadership, and the future.
Digital and social technologies have revolutionized relationships—and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralyzed by fear and the unknown. In order to be truly effective today, leaders must adapt to the demands and opportunities of digital leadership. To be a truly honest digital leader requires a metamorphosis: you must connect directly by listening, sharing and engaging using digital technologies. This metamorphosis is not easy, comfortable or painless.
It seems our guests are as excited she’s here as we are.
We’re so lucky to have such incredible minds from the world’s biggest brands sharing their secrets about social right on stage here with us.
Giles is asking the panel what hasn’t worked in terms of trying to take social and make it work, globally.
Trying to police the sheer volume and ownership of production of content at a global level – there have been internal battles.
torod neptune, lenovo
I’d say what hasn’t worked is trying to implement something by saying ‘this is the one way we are doing things.’ 3M is entrepreneurial, we have an inherent need to have ideas come from the bottom up, and then have the continuity from the top. We’re constantly trying to figure that out.
suzy maul langlois, 3m
A lot of things haven’t worked, we’ve been doing it a long time! I’d say trying to be able to support the entire business without enough headcount is tough.
lisa grimes, dell
11.30am – Main Stage – Panel
The next panel sees CEO and Founder of Brandwatch, hiker of mountains and rider of mechanical bulls, Giles Palmer, moderating this zinger:
Borderless Intelligence: Global Social | Suzy Maul Langlois, 3M | Lisa Grimes, Dell | Torod Neptune, Lenovo
Social is so much more than just Facebook, Twitter and the English language.
We recognize that remaining at the forefront of innovation and complexity in social intelligence is a global challenge. Do you understand the Chinese consumer and their social networks?
How do you manage the dozens of different languages your business cares about, and how do sentiment context and meaning change in each dialect? Culturally, what’s different in practically providing insights to different markets?
Pat closes by asking the panel: if there was one piece of advice you’d give to our audience on social ROI, what would it be?
Forget what you’re doing on social – start with your corporate objectives, work back, and see how social supports that. Cant see a link? You’re probably looking at the wrong data.
Tracy Bell, Bank of America
Social is relatively new, so just try stuff! Be willing to go out there and play with the data. We don’t know what doesn’t work yet! Get out there and share your experiences.
JOhn trenholm, toys r us
I agree with John. Allow yourself to be creative, we’re often pressured to come up with something instantly – but there’s always new things coming, so be flexible and set expectations to those you’re delivering results to.
angela berger, walmart
10.58am – Main Stage – Panel
GUYS, WE JUST HAD A MAGICIAN ON STAGE. He blew everyone’s MINDS.
Now, blowing our minds, is the “Discovering ROI in Social” panel featuring our clever pals from Walmart, Bank of America, and Toys R Us, moderated by our favourite Irishman, Pat Phelan.
Tracy Bell of Bank of America is sharing the story of how social analytics has been implemented at BoA – they’ve been working in social analytics for quite some time, so Tracy is extremely well placed to drop nuggets of wisdom on this crowd.
Here’s what the crowd are saying about the panel, because, I’m not going to lie, liveblogging panels is extremely hard.
Social Truth: Revealing what Truly Matters to Customers | Misia Tramp, Metia
“Working in an era where customers are creating data all around us, it is becoming increasingly critical to understand how to use unstructured data to ensure a 360 degree view of audiences. Do you understand the key attributes that drive the customer experience? Can you afford to let the potential of its value go untapped? To discover ‘social truth’, marketing professionals require a system that gets beneath what customers say to what they really mean. Find out how linguistic and visual data is changing the future of research to deliver deeper engagement and lifetime customer value.”
09.24am – Main Stage – KEYNOTE: Matt Locke, Storythings
Matt’s giving us a history of storytelling, and how organising content into a schedule came to be.
A lot of what we recognise as formatting and scheduling of radio and TV today was invented back in 1907 – Matt is explaining how in his opinion, the ‘schedule’ was the most important concept of the 20th century.
In the last decade, a new concept has come about which Matt argues is going to be equally as important as the schedule – the stream.
Before the Facebook newsfeed, you had to check out what your friends were doing by going to their ‘walls’ – but with the newsfeed, and thus the stream, we suddenly had access to more content than ever before.
The stream has four distinct qualities that are different from the schedule:
09.00am – Main Stage – KEYNOTE: Matt Locke, Storythings
After a rousing opening talk from CEO Giles Palmer (see below in custom fancy rainbow lanyard!) we’re straight into our first keynote of the next two days.
Up on stage is Matt Locke of Storythings.
Matt Locke is a digital storyteller, founder of Storythings and an expert in the role of new tech in media development, having led groundbreaking innovation projects at the BBC and Channel 4.
He’s currently researching the history of how we measure attention – from applause in 19th century music halls to the digital networks of today. Here’s what his keynote’s about:
In 2017, we’re at the tipping of two concepts that have defined how we discover, share and engage with media. One concept has lasted over a century, whilst the other is just a decade old. These concepts can help us look past technology and platforms to understand the truth about audience behaviors, business models and media policy. In this talk, Matt Locke will give a brief history of how the schedule and the stream were created and came to dominate different media eras, and what this means for how we tell stories now and in the future.
08.45am – Main Stage
And we are OFF.
CMO Will McInnes is introducing the event and welcoming us all to the next two days of HOT CONTENT – the theme we’re going to be exploring for the next two days is ‘the truth’, and we’ve got guests in the audience from as far as Paris, Costa Rica, Guatemala, and…Canada! Canada doesn’t really count.
While last-minute preparations are going to plan (of course! We’re pros!) let’s have a quick look and see what our friends coming to the conference, and some of us here already, have to say on Twitter and Instagram.