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Marketing

Published July 31st 2015

Marketing: Save Time and Money with the PR and News Dashboard

We’ve just added three new default dashboards to Brandwatch Analytics.

Last week, we took through the ins and outs of the Influencers Dashboard, a one-click solution to engaging with people valuable to your brand.

In this article, we’re focusing on the PR and News Dashboard, and how it will save your PR team time, money and stress.


 

The PR and News Dashboard

News moves at an incredible velocity, and traditional methods of tracking press mentions can’t keep up.

Besides, metrics for measuring PR success have moved far beyond column inches. Press clippings have moved to hyperlinks – but that’s still not the whole story.

As a PR professional, it’s your job to keep of what journalists say about your brand on and off-publication. That’s why we’ve designed our PR and News Dashboard around the faced-paced, always-on communication strategies of today.

 

Screen Shot 2015-07-30 at 2.34.03 PM

What’s in the Dashboard?

Using one of your existing queries, the PR and News Dashboard can be set up in one click. The Dashboard contain six tabs which are each powerful tools for PR professional.

  • News Clippings – A list of all the times you have mentioned by news sites in the last month, ordered by impact. The outlets that carry the most weight will appear at the top of the list. Clicking on them will take you to the news articles.
  • News Coverage Quality – Sorting your coverage by outlet reputation, this shows you where your coverage has come from a weekly basis.
  • Bloggers – Similar to the News Clippings tab, this contains your coverage by prominent bloggers and columnists.
  • Journalists – Not all journalists live within bylines. This tab shows journalists on Twitter who have mentioned your brand.
  • Topics – An at-a-glance view of how you’re being reported on in the news, and how journalists are talking about you on Twitter.
  • Top Stories on Twitter – Top hashtags, links and Tweeters in the conversation about your brand.
Screen Shot 2015-07-30 at 2.34.20 PM

The possibilities

This dashboard is the center of our PR operation here, and for many of our clients.

For many, keeping tracks of hundreds of press mentions a month is an exercise in wrangling multiple tools and spreadsheets.

That’s not the case with Brandwatch Analytics – it’s all there, and it’s all measured. With this dashboard, you can see the returns of your PR instantly.

We connect with journalists and bloggers directly from the app. It’s saved hours of time, as we’ve circumvented the process of drafting press releases and compiling media lists.

Screen Shot 2015-07-30 at 2.34.03 PM Screen Shot 2015-07-30 at 2.35.09 PM

Monitoring media and planning a PR strategy using social intelligence is wholly different from traditional means.

Usually, you’ll be focusing on solely on reach and number of outlets getting you on the page.

When you use social intelligence to plan and measure press communications, your strategy becomes much more nuanced and authentic. You’re not just looking at top-line numbers, but themes emerging from your coverage.

You’re not interacting with the (slowly disappearing) news desks and press depositories: you’re interacting with real journalists that are already interested in you.

With this dashboard available now, we’re convinced it’ll make a lot of people’s jobs easier and faster.

But we’re keen to hear what you think. Let us know how you use Brandwatch Analytics for PR in the comments, or enter our dashboard competition.


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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.