How Leaders Can Impact Team Culture for True Digital Adoption
By Manish DudharejiaAug 12
Having attended many tech events, I’ve noticed they all seem to follow a similar style and format.
Yet entering the posh ballroom and roof terrace bar in London’s West End, I quickly felt the Masterclassing event would be different.
The luxury certainly was not wasted on the attendees, as a selection of big names in fashion and luxury were present.
Interestingly enough, some tech start-ups were also there alongside leading fashion brands & online retailers.
A couple startups specifically grabbed my attention. Metail is an online shoppers dream, allowing consumers to see clothes on a 3D web avatar of their own body before purchasing items.
While Heels over Heels is a social network in itself – allowing users to upload their favourite pair of heels, a sort of shoe only Pinterest.
Yet beyond the luxurious setting and interesting attendees, the event also had a unique format.
Each speaker was given a one-minute intro, followed by twenty-five minutes with each table of attendees to discuss a certain topic relating to social media for fashion/luxury brands.
When I arrived, I was informed that builders had accidentally cut through the WiFi cable. Fortunately, because I was early, organizer David Murphy stepped in to save my skin by lending me his dongle –cheers David!
After my one-minute intro on Brandwatch technology it was straight into my first roundtable discussion.
As an insight company, I felt it was essential to have some interesting data analysis to show the delegates.
I focused on the conversation around spring/summer fashion trends; using the new hashtag operator to make sure all #SS14 tweets were captured.
The time flew by and, I hope, most of the delegates left having seen some new ways to analyse online conversations and how it can contribute to different parts of their businesses.
The event was thoroughly enjoyable; it was perfectly set up to give each vendor an opportunity to have a real conversation with the delegates, who were all relevant to the social media theme.
Alongside Social Media the Masterclassing team also put on events of a similar format for Mobile and Digital.
Check out our events page to keep up to date with where we will be over the coming months.