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Published June 16th 2012

Tracking the Games With the Mediacom KPI Boards

Our sponsorship buzz tracking tools show who’s leading the race for social success in the “mention marathon”.

Brands can track the online impact of their Olympics sponsorship campaigns with our data visualisation tool and Twitter tracker, developed with MediaCom Sport, the sports marketing division of MediaCom Worldwide.

The online applications analyse Twitter activity surrounding the 25 Olympic sponsors.

The Olympic Sponsors Twitter Tracker combines the social media monitoring and analysis capabilities of Brandwatch with MediaCom Sport’s insight and performance indicator.

This tool pulls in Twitter mentions of each sponsor, and awards a performance score based upon a dedicated formula (featuring sentiment, engagement and reach metrics), before ranking them in a league table.

You can also track the total volume of mentions as well as the sentiment around the brands involved on our Buzz Board – a data visualisation displaying real-time mentions of Olympic sponsors including Panasonic, BA, Samsung, BP, McDonald’s, Coca Cola and Visa. Each sponsor is represented by its own athlete-worm, with the adjacent number showing how many Olympic-related tweets have been posted about that brand over the last 28 days.

The upcoming games is set to be one of the most popular social media events in sporting history, with Twitter playing a prominent role as host of the online buzz surrounding the various competitions. London expects to break social media sports consumption records, and race ahead of previous Twitter activity benchmarks around sporting events.

About MediaCom SPORT 
MediaCom SPORT is the specialist division of MediaCom Holding providing full service sponsorship and sports rights consultancy. Sport has become an increasingly important marketing platform to MediaCom clients. Providing rich insights in to consumer opinion and response around big sporting events online is a vital part of measuring the overall value of such sponsorship, as well as spotting the opportunity. This is why MediaCom SPORT has partnered with Brandwatch, innovators in the social media monitoring space, to deliver meaningful data in a captivating and visually stimulating way. MediaCom SPORT adopts a very innovative strategic approach based on detailed consumer insight and state of the art media expertise, providing a unique approach to sponsorship within the industry, working closely with rights holders across all major platforms to provide first hand access for its clients.

About Brandwatch
We help many of our clients communicate large sets of social media data in a visual and exciting way. Live data is taken directly from our tool to inform engaging and interactive visualisations that communicate meaningful insights. If you would like to speak to us about our innovative and creative approach to data, please feel free to contact us at [email protected] or call us on +44 (0)1273 234 290.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.