Five Times Customers Asked For Change and Brands Actually Delivered it
By Gemma JoyceJul 12th
Published December 8th 2017
Its Friday so we’re back with another More Tabs, Please. Grab yourself a pipe, a strong Moscow Mule and a bean bag, then get to it.
As it’s snowed a bit and it’s getting colder, this week’s music is my go-to winter album: Silent Alarm by Bloc Party. Still as good as you remember it. Unless you hated it, in which case it’s still as bad as you remember.
Is it possible for artificial intelligence to make humans more intelligent and creative?
Roughly, this is the question posed in “Using Artiﬁcial Intelligence to Augment Human Intelligence“, an in-depth and interactive essay on how AI could influence our thoughts and creative processes.
The piece also discusses how AI should be seen as a tool for more than just problem solving.
I really, really love maps. I particularly like really old ones.
They give us a view into how people saw the world at different times. The names of place are different, entire continents are missing or misshapen. Its great.
Urbano Monte created a huge 10ft square map of the world back in 1587 and it’s now been digitally pieced back together. It’s fascinating.
You can explore the whole thing here.
What does it mean for artists when poems are being sold for 5¢ a pop?
“The Amazon poets making pennies per verse” discusses a posting on Mechanical Turk, a marketplace where small and often repetitive jobs are advertised, buying poems on the cheap, en masse.
Are projects like this making a serious point about the gig economy or are they just another example of artists being exploited? Those struggling to get by might be leaning towards the latter.
This week the person you should hire is Natsuki Otani, an illustrator currently working out of Stockholm, Sweden.
Otani is an incredibly gifted artist with a great eye for color. Her work often has a sense of contrast, bringing together “surreal macabre touches” with “sweet and childlike” subjects, as she puts it.
Now hire her.
Who needs a judgey human to listen to your problems when a robot could do it instead?
“‘The Woebot will see you now’ — the rise of chatbot therapy” explores the pros and cons of messenger-based therapy, its results and what it means for the industry.
It’s an insightful read that gets you wondering if this kind of thing will take off or tank, and about just how advanced these bots might get.
For a while parkour was everywhere
“Parkour Jumper Who Made Viral Leap Explains How He Didn’t Die” includes an interview with Phil Doyle (of said leap) on his approach to Parkour
It also looks at the sport/discipline including its history and some science to explain why people can do it without getting injured.
To some sport can be a simple way to pass some time, but for others it’s a powerful tool for improving people’s lives.
“From Ghost Town to Havana: Two Teams, Two Countries, One Game” tells the story of two baseball teams, one from the US and one from Cuba, and the documentary that was made about them.
While the article is excellent on it’s own, the documentary is very much worth watching too.
This week we’re introducing a new section to MTP. We’ll be using this spot to feature a particular tweet, thread or account from Twitter we think is worth sharing.
This week we’re going to be self-indulgent and use one by our very own Gemma Joyce for Brandwatch React. We’re going to get double-meta by using our Twitter thread section to feature a Twitter thread about Twitter threads:
— Brandwatch React (@BW_React) September 22, 2017
I came across this channel after reading their postmortem of the whole thing. The piece itself is a really good read, covering what they learnt about creating something from scratch and making it work. But the channel itself is something incredibly special.
It began about three years ago and attempted to create visual essays that explained and analyzed techniques and concepts in film. This might be the certain quirks of a director or how text messages are visualised.
It’s a format that works incredibly well, something that couldn’t be achieved on paper. I fully suggest taking an afternoon to watch all of these. You can find the channel here.
Here’s one about Steven Spielberg and his use of the ‘oner’:
Want more? Check out the previous More Tabs, Please: