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Marketing

Published January 11th 2011

MySpace meltdown

With today’s news of MySpace proposing to axe half their staff, we decided to take a look at where people have been recommending and talking about music in an attempt to guage which sites the interest has shifted to.

The graph below features a few of NME’s top bands of 2010 and the social media sites where they are talked about. The clear leaders in chat on bands are Facebook and YouTube.

Obviously without seeing the traffic to the artist pages on social networks the social media chatter on bands is just one element to the analysis. However, with recommendation and endorsement as well as sharing music via social networks becoming more and more important, it is an interesting measure in the MySpace story.

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