Interview: Professor Mike McGuirk on How Brandwatch For Students is Used in His Classroom
By Olivia SwainSep 6
Having access to the right data is a prerequisite for marketers to successfully generate insights and, accordingly, adjust campaigns and activities in real-time and accurately measure success.
We at Brandwatch are pleased to announce today a new partnership with the social analytics provider quintly from Cologne. Together, we want to offer our clients a holistic view of the social web – quintly’s industry-leading analytics tool for monitoring structured data from analysis, channels, and competitors. Secondly, our leading listening solution for analyzing unstructured data from across the social web.
“We believe the partnership with Brandwatch will bring great benefits to our mutual customers. By offering them the best of both worlds, customers can now benefit even more from linking Analytics data to listening data”
Alexander Peiniger, CEO and co-founder of quintly.
In addition to the above-mentioned strategic partnership to support our customers, our development teams have been working on integrating quintly with the Vizia platform over the last few weeks.
Customers of Brandwatch Vizia are now able to display public and custom quintly data alongside the other 16 integrations available in the platform.
This combined approach helps users drive data culture across the enterprise, breaking data silos, and distributing the right data to the right people in the organization.
The idea for the Vizia integration came from our mutual customer, Mediengruppe RTL Deutschland, who wanted to see their quintly data in Vizia.
After our two development teams pushed the integration for RTL, we thought, “It’s cool and definitely makes sense, why don’t we make it accessible to other customers?” Done.
This means that Vizia customers can access free quintly data in their accounts from today and Vizia + quintly customers can integrate their own channel data.
As a Vizia customer, it’s easy: just select the appropriate quintly component when creating a new Vizia deck and then see public data in your live deck.
With Vizia and quintly, all customers can see the leaders in a number of industries across multiple different KPIs – top hashtags, top posts, posting frequency overtime and total interactions. Know how your performance compares and use it as a vehicle for future success.
Busy social media/content manager? No problem. Take a look at the most shared posts in your industry and beyond, combine that with pre-existing knowledge of your audience and customers, and you get quality, targeted content in no time.
The internet moves at such a quick pace that it’s difficult to know what’s popular, what’s not, who’s in the news, who’s not, what topic is your audience obsessed with and what has become a fad. With this integration not only can you look at metrics from different industries across social channels, you can also compare it to the news articles that are trending on Buzzsumo or the topics trending on social to get a complete view of the sphere you work in.
Understanding how you and your team stack up against the best is really important to drive strategy and performance. Knowing how performance and engagement varies across industries and channels will allow you to set more realistic targets and expectations.