How to Schedule Social Media Posts Effectively
By Sandra BuschSep 14
Join us at Spark, our free virtual marketing conference, where innovation isn’t just a buzzword ✨
Published May 10th 2016
The day is finally here. It’s May 10th, Chicago is looking beautiful (albeit wet), and the inaugural Now You Know Conference is now underway.
I’m going to be guiding you through the next two days, from here at the home of the conference in the incredible VenueSix10 overlooking Lake Michigan.
We’ve just finished filming up on Floor 2 with Nathalie Nahai, Blake from State Farm and Jason Boxt from Glover Park Group, and we’ll be heading off on the riverboat cruise shortly.
I have to give a big shout out to the amazing job @brandwatch are doing at #nykconf. Beautiful and thoughtful.
— paul anthony johns (@paulJ0hns) May 10, 2016
A massive thanks to all of you who have joined us today, followed along on the liveblog or #NYKCONF hashtag. I’ll be back tomorrow with tales of pizza and boats and hopefully no drownings. See you then!
Nathalie’s Keynote is coming to a close, and it’s fair to say it’s been a highlight of the conference thus far.
Even the internal Slack channel for all of us here at the conference was ablaze with praise (I’ve had a lot of caffeine so I’m now rhyming.)
Coming up next on the Strategist Track:
And on the Masterclass Track:
Don’t forget that we’re Periscoping the Strategist Track on the Brandwatch Twitter account.
Nathalie’s talk is touching upon memes, homogenous and heterogenous information seeking and behaviorally targeted advertising. I’m loving the in-depth look at social validation, and it seems you are too.
This keynote is incredible @NathalieNahai #NYKCONF pic.twitter.com/vDggRL9jmX
— Dinah Susan (@DinahSusan) May 10, 2016
Sometimes seek homogenous info and amplify those we agree with bc of homophily (love of the same) – @NathalieNahai #NYKCONF
— Sarah Tyson (@sarahmtyson) May 10, 2016
#NYKCONF behavior on line by @NathalieNahai Somehow my brand got inserted Accidental Product placement #cisco pic.twitter.com/aURe81wH2M
— Didier Rombaut (@drombaut) May 10, 2016
Digging the overlap in the @Brandwatch and @CMX point of view… @NathalieNahai #NYKconf
— Lauren Perkins (@laurenperkins) May 10, 2016
.@NathalieNahai is translating research findings from peer reviewed journals for social insights practitioners. I may be in love. #NYKCONF
— Dr. Liz Gross (@lizgross144) May 10, 2016
https://twitter.com/BillRoss/status/730109697974534144
On a slightly different note, if you’re here at the conference don’t forget to visit the Academy – it’s on the 9th floor. You’ll be greeted by the lovely Ronnie. Ronnie and his team will be demoing a sneak preview of a secret project – an online, interactive set of modules which will help you to learn analytics online, in your own time, from anywhere in the world. Not sure I was meant to tell you that. We’ll see.
Ronnie prompts, “It is really cool” – and he knows cool. Trust me.
Nathalie is discussing the psychology of how content can go viral with seemingly no reason. Think of the ‘Damn Daniel’ Vine, or a ‘wombat farting on a man’s knee’ – these videos have somehow tapped into a human emotion.
“Grumpy Cat resonates on a huge scale – how does one cat go from being a cat to next to Jennifer Lopez on an advert?”
They provoke curiosity.
Still funny – watching "Damn Daniel" at @NathalieNahai's presentation on online human behavior. #NYKCONF
— candacecorner (@candacecorner) May 10, 2016
So how can you create content that goes viral? Nathalie is giving us a proper scientific formula from her very clever psychologist’s brain.
.@NathalieNahai on "The Secret Psychology Behind #Social Behavior" at #NYKCONF #SocialMedia #SocialIntelligence pic.twitter.com/nTnC6ewkUm
— Mikah Sellers (@mikahsellers) May 10, 2016
We’re back in the main theater after a delicious lunch of soba noodles, wraps, salad and the most amazing truffle chips. Chips, or crisps if you’re a fellow UK native.
Rock stars. Post-lunch fun. @brooklynhoule #nykconf pic.twitter.com/Ceq8MoFMpy
— Jennifer Dingman (@JenniferStraub) May 10, 2016
This afternoon’s opening Keynote is Human Behavior Online: A Psychologist’s Perspective with Nathalie Nahai.
@BlakeRidder Thanks Blake! I hope you'll enjoy it : )
— Nathalie Nahai (@NathalieNahai) May 10, 2016
“What are the hidden forces that shape our online behaviors?
What insights can we learn about others, and indeed ourselves, that will help us to transform the quality of our work? We spend our working days in platforms, spreadsheets and reports, seeking to give our stakeholders answers to the questions they have. The world’s foremost expert in web psychology, Nathalie Nahai, will expand our minds and bring us new insights into what influences us online, and why.”
Before we break for lunch (I’ve been informed it’s going to be great, which is exciting as I’ve been awake since 4.30am with jet lag), we’re joining a panel for a talk on the challenges of being truly global.
The panel, hosted by Brandwatch’s Venu Konda and Christel Quek, is an in-depth exploration of the complexity of being a global organization.
Venue asked everyone in the theater to raise their hand if they are here from a global brand. The majority of hands in the room were raised. This is going to be a massively relevant panel.
Rob Key of Converseon is discussing how social intelligence impacts brand equity and brand sales, and how language is incredibly important part of the puzzle.
Evolution of language makes working globally complicated. Must put language in context to understand data. #NYKCONF
— Sarah Tyson (@sarahmtyson) May 10, 2016
After a mad half hour enjoying a coffee and networking (and watching Brian Solis sign copies of his book), we’re back in the main theater for a ‘fireside chat’ with Will McInnes and Amy Lamparske of 3M.
Fireside chat with @willmcinnes & @amylamparske at #NYKCONF pic.twitter.com/kDp4L4V8lw
— Christian Plewacki (@CPlewacki) May 10, 2016
Amy’s describing the journey she is taking global innovator 3M on and outlining how she has organized her team, how they connect across and service many client groups and what the future holds for this team.
Fun fact: 3M own 2,000 Twitter handles!
Great to see @amylamparske of @3M talking about her enterprise social media work. 2k Twitter handles! #NYKCONF pic.twitter.com/m7h6XWu07l
— Lee Odden (@leeodden) May 10, 2016
Over at the Masterclass Track, Brandwatch Trainer Holly Oliver is teaching a room full of conference goers some tips and tricks on how to get the most out of Brandwatch Analytics.
I’m loving reading all the tweets coming in. Here’s one of our speakers Tracy Bell of Bank of America on her view on Amy’s talk.
Brilliant characterization from @amylamparske " People who thrive in grey space excel in social media" #NYKCONF
— Tracy Bell (@TBellwether) May 10, 2016
We’ve also noticed that the #NYKCONF hashtag is trending in Chicago which is terribly thrilling, as we head through our first user conference.
An unexpected side effect is that our hashtag is now being hijacked by nude bots. What a journey we’re all on together.
My fingers hurt.
We’re now sitting with Will and panelists from Unilever, Wells Fargo and Spredfast on ‘Social Intelligence at Scale.’ As the agenda tells us,
“Anyone can ‘do’ social analytics. But not anyone can help a global brand with tens or even hundreds of thousands of employees to make fast and smart decisions that have been informed by social. How do you deliver social intelligence at scale? What are the biggest challenges and how has this expert panel overcome them? Join these leading practitioners to hear how they make it happen.”
It’s going to be really interesting discovering how huge companies have shifted to using social intelligence across the business.
The opening panel is @Spredfast @Unilever & @WellsFargo #insidebrandwatch #nykconf pic.twitter.com/I3Pd6aChOV
— Jim Reynolds (@jimmyrey) May 10, 2016
Brian Wright of Wells Fargo is explaining how social intelligence is allowing them to inform new products. “We help accelerated the time to insight.”
Social listening can accelerate product innovation @brianwrightnc @Brandwatch #NYKCONF pic.twitter.com/KPPYM6RyBV
— Anna Mueller (@AnnaLisette1) May 10, 2016
One of the challenges Virgina Waters of Spredfast sees is getting the business to understand social. “We need to show, with data, that we’re creating great experiences with a brand to get everyone on board.”
Mark Clarke of Unilever agrees. He also acknowledges how social intelligence is allowing the brand to move beyond market research to something far more interesting and useful.
Mark Clarke, Unilever: Why would I do a focus group to talk to 6 people when I can use social listening and hear from thousands #NYKCONF
— Dan Hindin (@DanielHindin) May 10, 2016
Amy’s closed on a high point. Here’s a sneaky ‘secrets redacted’ post I liked. Glenn White’s up next, powered by breakfast donuts.
Brandwatch road map looks promising. #NYKCONF pic.twitter.com/GMzrlDQD6r
— Ryan P Smith (@ryanpaulsmith) May 10, 2016
Brilliant move from #Brandwatch inviting developers to create Vizia apps #NYKCONF pic.twitter.com/AZ4DEVvxB0
— Didier Rombaut (@drombaut) May 10, 2016
“We’re living in a world that looks like The Matrix.”
I don’t want to give you all FOMO, but if you weren’t watching the Periscope you missed Giles doing an impression of Keanu Reeves. I’m sorry you missed it.
Also, Will kicked a microphone into the crowd. It was wild.
This is my favorite thing ever @willmcinnes #NYKCONF #inflatablemic https://t.co/2uaHvI17fl
— Dinah Susan (@DinahSusan) May 10, 2016
Giles is now on stage giving us an overview of how the product is being shaped, and an overview of the roadmap.
Product update straight from the Founder/CEO of @Brandwatch. First principal is to focus on the data. [Why I'm a happy customer!] #nykconf
— Dr. Liz Gross (@lizgross144) May 10, 2016
Giles’ talk is running through how we are determined as a company to always be building the best product possible.
He’s letting the audience into some secrets, but what happens at VenueSix10, stays in VenueSix10 (unless I see a tweet about it in which case I may embed it in this here blog).
Amy Collins is giving a run-through of what’s happening data-wise.
Is this a secret? I hope it’s not a secret, because if it is I just told you all.
Boom Instagram coverage announcement on Instagram :) #nykconf #insidebrandwatch https://t.co/qJSisDHcGm pic.twitter.com/5u06Z6pFan
— Jim Reynolds (@jimmyrey) May 10, 2016
Here are a selection of my favorite reactions of Brian’s talk, over on the #NYKCONF hashtag on Twitter, because engagement is great and so is our audience.
Also, the bottom one is my absolute favorite because I am biased as the Blog editor. And it has a pizza emoji.
We should abolish the term guru and all become eternal learners #NYKCONF https://t.co/EwbTYntofM
— Dinah Susan (@DinahSusan) May 10, 2016
"Look at this selfish woman in the front row not sharing the experience" @briansolis #NYKconf pic.twitter.com/MswazWfUOE
— Lauren Perkins (@laurenperkins) May 10, 2016
"People look on their phones an avg of 177 minutes a day on their phone." I honestly think it's a lot more. #NYKCONF
— candacecorner (@candacecorner) May 10, 2016
Watching the #NYKCONF live stream while reading the liveblog and monitoring the hashtag! Feel like I'm there (minus the deep-dish ?)
— Emma Shanahan (@emmashan100) May 10, 2016
Brian Solis has taken to the stage.
“When I’m in a room, I might not be that popular, because I’m there to bring change.”
He’s discussing how the future of branding is not about attention, it’s about being consistent.
His presentation is eloquent and thought-provoking. What happens when you don’t try something new?
Great slide #nykconf #insidebrandwatch https://t.co/VVMRIWJZab pic.twitter.com/9rwG4x4UGf
— Jim Reynolds (@jimmyrey) May 10, 2016
What is brand? We all have our favorites. The best create experiences. Disney. Apple. The experience doesn’t stop because the sale has been made.
Marketing has an opportunity to work through the entire customer experience. – @briansolis #NYKCONF
— Sarah Tyson (@sarahmtyson) May 10, 2016
“Make somebody feel something. Make something do something. Take the infrastructure we have and reimagine an experience.”
We’re in the Main Theater, ready for a Brandwatch welcome by CMO Will McInnes.
#NYKCONF we’re waiting to go live. So excited ? pic.twitter.com/O8cxUM8H8k
— Hannah Tregear (@hannieteee) May 10, 2016
The Periscope is now live.
LIVE on #Periscope: NYK Strategist Track Live #nykconf https://t.co/QVMfDwnRlY
— Brandwatch (@Brandwatch) May 10, 2016
The Brandwatch Brighton HQ are watching the Periscope (watch it! We’re getting a tripod soon!) along from the breakout area – they just sent over this snap. Hi guys!
Kicking it off for #NYKconf is @willmcinnes – charming us first thing in the am! pic.twitter.com/8ePne1XbOI
— Lauren Perkins (@laurenperkins) May 10, 2016
Coming up on the agenda today on the Strategist Track we’ve got Giles opening at 9.00am CST, followed by our first Keynote by Altimeter Principal Analyst Brian Solis.
Day one looking strong ? #NYKCONF pic.twitter.com/cJ95UOXyYA
— Natalie Kate M (@Natalie_KateM) May 10, 2016
Brian’s going to be talking about how today a brand is defined by those who experience it. He’ll be discussing themes from new book, X: The Experience where Business meets Design, and talk about the experiential challenge of business in 2016 and beyond.
The Brandwatch Twitter account will be Periscoping live from the venue – I’ll keep you updated on where we’ll be, and when.
I’ve not seen Brian yet, but I’m really quite excited as he’s a big, big name in social intelligence.
I asked VP of Product Strategy, Glenn White, what he’s looking forward to most to today as he tucked into some breakfast donuts. “Nathalie Nahai is going to be great. I’ve seen her speak before, she’s really engaging and I always learn something new.”
I can also report the breakfast donuts are great.
It’s bright and early, the weather is what we could call ‘refreshing’, and the first registrants are coming through the big glass doors of the venue.
Staff arrived yesterday to greet the first of the guests and make sure everything was set up and ready to go.
Breakfast is being served up on Floor 10, ready for the conference to open at 9am with a talk from CEO Giles Palmer.
The opening Happy Hour last night was well attended, and we haven’t seen too many sore heads this morning, so fingers crossed everyone’s feeling fresh and ready to learn!
Things are looking colorful at the @Brandwatch #nykconf event. Social media analytics fun starts tomorrow! pic.twitter.com/2Ilt91Rf2h
— Lee Odden (@leeodden) May 10, 2016
En route to #NYKCONF to talk about how social can help companies build humanity@scale into service #bestinclass
— paul anthony johns (@paulJ0hns) May 10, 2016
I’ll be giving you a behind the scenes view on what’s happening, as it happens – as well as covering some of the key talks happening over on the Strategist Track so you don’t miss the content that matters to you.
This blog will be regularly updated throughout the day, so keep it open in your browser and check back for new posts. I’ll be adding the newest posts to the top (just under this intro) so you won’t need to keep endlessly scrolling for all the hot content.
Also, you can follow along on the hashtag #NYKCONF over on Twitter and Instagram. If you’re here at the event, you can use our custom Snapchat filter, too. Technology!
Updates to follow – check back for more and follow @Brandwatch and the #NYKCONF hashtag on Twitter and Instagram
Now You Know™
Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.