Introducing Brandwatch Consumer Research
By Giles PalmerSep 17
Quality social intelligence starts with high quality data and gets you to decisions quickly, so in October we introduced improvements to Brandwatch’s data and released even more pre-built Dashboards and content to help you get to social intelligence even faster.
Here are some of the highlights.
Nathaniel Hansen, of The Socializers, won our use-case Dashboard contest by inventing the Trends Dashboard, which you can use to uncover valuable marketing moments and PR opportunities.
It uncovers the trends, conversations and people influencing an important topic or hashtag.
The Trends Dashboard includes five tabs, which are ready instantly with your specified Query:
Our experts audit our sentiment rules monthly, looking at thousands of mentions, refining and adding to the rules where necessary.
In October, we added many new English language rules to our sentiment classifier to improve recall (the proportion of mentions assigned positive or negative, rather than neutral sentiment).
This means that about 10% more English mentions are now classified as positive or negative and you’ll now get a better idea of the sentiment around the conversations you care about.
There is no limit to what you are able to do with the Brandwatch platform, but at times the possibilities are overwhelming. We want our users to start discovering and putting to use actionable insights that it usually takes an expert user to uncover as soon as they log in.
We want everyone to be an instant social intelligence expert.
That’s why we’ve added new ExpertBuilt Projects to Insights Central, where any of our users can access detailed use-case oriented Projects built by our experienced Professional Services team, for free.
Each Project looks at real data from a well-known brand and shows how Brandwatch can be used to create real value and drive business decisions in areas such as Influencer Marketing, Content Strategy and Campaign Measurement.
Soon, users will also be able to copy entire Projects from Insights Central to their own account, allowing them to study the Queries, Rules, Lists and Filters behind each Project to understand how they work, and develop their own skills so they can modify any Project to work for their brand or create complex Projects of their own.
In order to make all of our newly-supported languages easy to find, we introduced new language organization in the Query Builder.
You can easily search and select the language(s) you need with a new search bar, as well as see which languages have full vs. basic support (languages with basic support have an asterisk).
Vizia is Brandwatch’s social intelligence hub that answers important questions in real-time to equip decision makers with the intelligence to make better decisions, faster.
We know social data is more powerful when blended with other data, because understanding the context of the data is crucial to making great decisions.
So we’ve built an App framework for integrating new data types with social data, and we launched our first two apps: the Vizia Weather App which gives you insights about how weather is driving social trends, and the Vizia Google Analytics App which helps you understand how your social efforts influence web traffic.
For help using any of these latest updates, Brandwatch users can visit the Help Center.