Video: Ogilvy Using Social Data with Vizia to Curate and Create
By Hannah Tregear on October 20th 2015Read this article on our full site
Ogilvy & Mather, one of the world’s largest creative agencies, used Brandwatch Vizia to power a bespoke digital content hub at Social Media Week, London’s premier digital event.
Ogilvy & Mather is one of the largest marketing communications companies in the world, with more than 500 offices in 126 countries.
As leaders across multiple disciplines, including advertising, public relations and public affairs, branding and identity, digital, research and analytics, branded content and specialist communications, they are the number one choice for many Fortune 500 companies.
Ogilvy & Mather work and partner with the best of the best.
Using data to reveal the bigger picture
Social Media Week is London’s premier digital event. The week long conference provides the ideas, trends, insights and inspiration to help people and businesses understand how to achieve more in a digitally-connected world.
Brands and agencies flock to the event to be inspired and network with creative, digitally passionate individuals.
Ogilvy wanted to dominate share of voice for Social Media Week London in 2015. Partnering with the National Gallery – one of the most visited art museums in the world – Ogilvy & Mather presented a week of talks and inspiration around the theme of Master Storytellers.
In the heart of The National Gallery, Ogilvy & Mather wanted to set up a live, responsive content studio showcasing who the brains behind up-to-the-minute reactive content were and how as a leading agency they create content, where they work and what they look like.
As award-winning content producers, Ogilvy & Mather were looking for a premium data visualisation product that had the power and capabilities to provide their team with real-time, insightful social intelligence, but was also visually complementary to the many beautiful paintings within the National Gallery.
Ogilvy & Mather picked Brandwatch Vizia, a real-time social intelligence hub, to curate and create content for the duration of Social Media Week.
Making social data truly visual
Brandwatch Vizia is a real-time social intelligence multi-screen display system that helps teams make better, faster decisions.
Brandwatch Vizia helped Ogilvy & Mather to take their social intelligence to the next level.
The content studio covered the key themes and trending topics during Social Media Week by using bespoke listening powered by Brandwatch Vizia, state of the art shooting and editing facilities, and a dedicated team producing both rich and reactive content on social.
The Ogilvy & Mather team used Brandwatch Vizia to listen to social conversations about their talks at Social Media Week, enabling them to create content that resonated with attendees in real-time.
“The benefits of the content studio are that instead of creating content we think is going to be discussed, we know that it is being discussed. You can tell in what volumes, by which people in what locations.” Leo Ryan – Global Head of Innovation & Partnerships; Social@Ogilvy
Brandwatch Vizia allowed Ogilvy to:
- Establish a central social hub to manage social activities
- Monitor the success of their marketing campaigns in real-time
- Keep track of their online presence against other competing campaigns and events
- Analyze their events and campaigns in real-time
Try out Brandwatch Vizia to take your social intelligence to the next level.