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Published July 19th 2016

Presidential Election 2016 Graphic: The Social DNA of Hillary v Donald Supporters

We've got all the data on who is voting for Donald, and who for Hillary in this infographic.

As the race to the White House heats up this month with big announcements and convention season kicking off, we analyzed the key characteristics and commonalities most prevalent to each presumptive nominee in this infographic.

Brandwatch_TrumpHillary NEW

To collect the data, we analyzed nearly 100 million Twitter mentions between January 1, 2016 and June 15, 2016 to get a good look at the traits of supporters for each of the two nominees.

For more details on methodology and the full data findings, read our press release here.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.