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How Product Badging Helps Increase Conversions and Branding Marketing

By Eric Thomas on October 10th 2014

Ever heard of product badges? They are like “virtual stickers” that are added to online products to call attention to special information about a product.

When used on e-commerce websites, product badging has been proved to increase conversion rates by 55%. If you haven’t thought about product badging for your website, there are many benefits to trying it out, the best of which is, of course, the increase in conversions.

Here are 3 additional reasons to use product badges:

  1. Make it easier for shoppers to find the products they are looking for.
  2. Help shoppers make quicker purchasing decisions.
  3. Efficiently and creatively educate your website visitors.

10 Best Practices for Product Badging

 

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  1. Start With What Works. The basics in badges are the proven best types of badges that add value across all your product categories. It can be automated using tools or programs or you can just choose your “best sellers”, “top rated”, and “new” products. These badges can also be used to promote the products you want to sell.
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  3. Test Out New Ideas. Testing is an important part of all e-commerce and marketing campaigns. With badges, you should be continually testing out different variables including colors, positions, shapes, styles, and the message.
  4. Use Restraint. Too many badges defeat the purpose of calling attention to certain products and making them stand out.
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  5. Use Familiar Wording. Every industry has words that are specific to that industry and usually not many consumers will know what they mean. Use simple words that everyone understands and are able to process quickly when scanning a webpage.
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  6. Badges with Multiview. There are types of badges that activate when shoppers roll over the image with their mouse.
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  7. Add Video. This type of badge has a familiar arrow indicating play. Clicking on it triggers a video that will help engage with shoppers.
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  8. Get a “Brand Bump”. If you sell different brands, use badges to highlight the different brands offered.   This helps if the brand is not obvious from the image shown.
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  9. Use Holidays to Your Advantage. Christmas is of course the big sales holiday, but do not count out other holidays and seasons, especially ones that are important to your industry. Badges will help boost sales by pointing out which products go with each holiday or season.
  10. Badge Like a Shopkeeper. This type of badge shows your expertise in highlighting certain things about products that will increase their appeal to shoppers. These types of badges include sayings like “Limited Edition”, “Great Under Dress Shirt”, and other features that will help sell the product. They are things you would say if you were selling them in person.
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  11. Geotargeted Badges. Location is still important, even when selling on the web. However, it is important in a different way. You can automate badges to highlight weather needs in a specific area to show off warmer or cooler clothing styles, or wet weather wear. You can also attract shoppers in different countries with flag badges that help get a product noticed.
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Takeaways

Using badges has been proved to increase conversions. It can help with overall sales on your website or help focus their eyes in the direction of a set of products you want to sell.

If you decide to use a program or tools to automate the badging process, you can increase those conversions with very little effort.

However, it can be done manually if you are not ready for a program, then manually adding badges can increase sales enough to help get you to the next level.


Eric Thomas

@BrandMeAU

Eric Thomas is blogger and Brand Manager at BrandMe. He enjoys writing about business and marketing topics, both online and offline. Connect with him on Twitter and Google+.