Introducing Social Panels: Understanding Your Consumers Just Got Simpler
By Mercedes Lois BullSep 2
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis,
our bulletins will be essential reading to get the pulse of the nation
We have a few updated features to talk you through in today’s post, the first of our forthcoming weekly Product Updates.
Once you’ve finished refining your query and clicked ‘Save Query…’, you will now see a screen that displays your query’s progress in the Brandwatch system. Previously, we would send you an email only when your query was completed, but this feature means you’ll have a better idea of where your query is in the process. So now you can either leave the box up and keep checking back or close the box and simply return to your query upon receiving the email update.
Why aren’t queries completed straight away? When you run a query in Brandwatch, after finding all the mentions the system will then look over each one and assign sentiment to it in relation to your specific search. This analysis stage is one of the things that makes Brandwatch different from a search engine – the data you are given has been specifically examined in the context of what you have searched for and, because of this process, the queries usually take a few minutes to complete.
We’ve added some new filters to all workspace components – data can now be filter by Tweet count, number of followers, number following and by backlinks. When viewing your data in the Brandwatch dashboard, you can refine the data displayed in any of your components (components are the different ways we present and break down your data, for example: a sentiment pie-chart, a history line graph, types of sites, recurring phrases and so on) by a variety of filters – adding these to the options means you can filter the data so that you only see Twitter users with a certain number of followers or sites with a certain amount of backlinks (i.e. 100, 1k, 10k, 100k and so on).
We are always pushing for the slickest user interface possible and this week we have released another batch of enhancements which should make Brandwatch even more of a pleasure to use.
Unwanted Content Reporting
Our system is one of the most intelligent when it comes to separating out the quality, relevant data from spam, duplicates and other unwanted data. We have added a feature to improve this even further – users can now report any data they deem to be spam at the click of a button. You’ll find the ‘Spam’ button in the mentions component and in the mentions viewer. Our team will then blacklist the reported sites on a daily basis, ensuring the data Brandwatch returns gets cleaner and cleaner.
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation.