Introducing Social Panels: Understanding Your Consumers Just Got Simpler
By Mercedes Lois BullSep 2
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis,
our bulletins will be essential reading to get the pulse of the nation
Facebook and Twitter
We have quite an exciting update for you this week. We’re going to talk you through the Facebook/Twitter publishing feature that we’ve added to the Brandwatch platform. We hinted at the update last week and this week it’s in place in the application – you can now publish content on Facebook and Twitter from within Brandwatch without having to open any new browser windows or tabs.
When you click on any instance of a mention or result in Brandwatch, a box pops up displaying the full webpage of that mention (as you would see it in your browser) with a panel of toolbars, buttons and statistics along the top. At the bottom right of the this panel, you’ll now see: ‘Publish’ and, if it’s a Twitter mention, ‘Reply’.
Seen some great customer feedback or some content you think your audience will be interested in? Click the ‘Publish’ button and you’ll get a dropdown menu with options for Twitter and Facebook. Whatever kind of mention it is you’re looking at (Facebook, Twitter, forum thread or blog post etc) you can Tweet the link or post it to Facebook (and we’ll automatically shorten the URL to keep it tidy) and also Like it on Facebook too.
You’ll have the following options with each type of mention:
Any webpage: Tweet this, Post on Facebook, Like on Facebook
Twitter: Tweet this, Retweet, Post on Facebook, Like on Facebook
Facebook: Tweet this, Post on Facebook, Like on Facebook
With Twitter mentions we’ve added a second feature which should be of great use to anyone wanting to engage with or respond to customers and their audience on Twitter. The ‘Reply’ facility allows you to respond to a Twitter user within Brandwatch in the instance that you’ve seen their tweet without having to open an external browser page or use an additional app – a history of actions will also be kept in the mention’s ‘Notes’ section. We hope the feature will help streamline this arm of Social CRM which is so key for many users.
So that’s this week’s major update, please go ahead and try it and let us know what you think!
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation.