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Published June 28th 2010

Product Update: 28 June 2010

Last week saw another important upgrade of Brandwatch. The main addition is a brand new Graph component, with which users can easily generate graphs of various metrics. Here is a quick example of how it works.

One of our clients is monitoring the buzz around a brand, in particular the impact of campaigns they run on Twitter. To visualise this, one can simply add a new Graph component to a Workspace, select the Query and date range in the Controls, then ask to graph the volume for each day, broken down by page type. Click on Load data, and here is what you get:

Daily buzz per type

Daily buzz per type

The graph shows clearly how buzz fluctuates over time, mostly from Blog and Forums – but the impact of the Twitter campaigns is very clear, with 3 spikes corresponding to 3 campaigns.

The Graph component is flexible and has several options of which two metrics to display: a group of Queries, a set of Tags, page types, and days. It can also represent the data using pie charts:

Comparison of queries by buzz type

Comparison of queries by buzz type

Over the next few weeks we will expand this component to cater for more metrics (sentiment, country, language, etc), additional graph styles, and more. This very flexible component will really enable users to generate all types of graphs in only a few clicks.

As part of the same upgrade we have also added some new sentiment classifiers (in Spanish and English), and better coverage of German social media and review sites.

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