How Brandwatch is Building Game-Changing New AI Features Powered by GPT
By Oliver ShawApr 20
All you need to create a winning social media strategy for your brand.
Published June 16th 2014
Editor’s note: Interested in the Engineering team and what they get up to? They’ve got their own blog over at engineering.brandwatch.com. Head over there for insights into what makes them tick, what they’re working on and other developments behind the scenes.
We are the Reactor team. Unfortunately we do not look after nuclear reactors (no matter how much we dream) although we do have 3 Ph.D. engineers on the team.
Well, Reactor is one of the key use-cases that the Engineering team wants to build software for.
A Reactor wants to know the latest and most important information right now. They don’t care about noise. They’re busy people, and they want to react to a crisis before it happens, not afterward.
If there’s nothing of note going on out there on the vast Interwebs, then they’d rather not be looking at the screen.
Instead, they’re talking on three phones at once and using terms like “newswire” and “off-the-record”.
Right now we’ve been building in some major architecture to allow all of the queries in Brandwatch to be continuously monitored in real-time for events.
These events could be new trending hashtags, controversial links going viral or key topics getting traction in certain countries.
We’re also building some extremely exciting software which will allow our Reactors monitor and react intelligently to these events. From there they can delegate work out to their teams, get on top of what’s happening and then turn the situation in their favour.
We look forward to giving you more insight into the tools we’re building, but expect posts about Apache Kafka, ZooKeeper, Node.js and D3.js very soon.
Until then, we’re all going fission.
[cta_button title=”We’re Hiring” text=”We’re Hiring” target=”https://www.brandwatch.com/careers/”]
Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.
Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.
By Alex WoodSep 21 2022
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.