The Future of Brandwatch: Digital Consumer Intelligence
By Giles PalmerJun 25
Published June 16th 2014
Editor’s note: Interested in the Engineering team and what they get up to? They’ve got their own blog over at engineering.brandwatch.com. Head over there for insights into what makes them tick, what they’re working on and other developments behind the scenes.
We are the Reactor team. Unfortunately we do not look after nuclear reactors (no matter how much we dream) although we do have 3 Ph.D. engineers on the team.
Well, Reactor is one of the key use-cases that the Engineering team wants to build software for.
If there’s nothing of note going on out there on the vast Interwebs, then they’d rather not be looking at the screen.
Instead, they’re talking on three phones at once and using terms like “newswire” and “off-the-record”.
Right now we’ve been building in some major architecture to allow all of the queries in Brandwatch to be continuously monitored in real-time for events.
We’re also building some extremely exciting software which will allow our Reactors monitor and react intelligently to these events. From there they can delegate work out to their teams, get on top of what’s happening and then turn the situation in their favour.
Until then, we’re all going fission.We're Hiring