3 Awesome Ways to Use Audience Uploads
By Mercedes Lois BullNov 18
Oh social media! What have you done?
Well, it’s changed a lot in the way we communicate, and it’s disrupted a lot in the way businesses operate.
We love taking a look at the ins and outs of how these changes are manifesting in each sector, and after producing dozens of reports on trends like dual-screening and sponsorship, we next wanted to focus our analytical lens on radio broadcasting.
The first documented radio transmission was sent in 1895; from delivering wartime news in the ‘40s to pirate radio distribution in the ‘60s, it has certainly earned its legacy.
We wanted to discover exactly how audiences interact with some of the top radio stations on social media, and whether the radio industry is maximising the opportunities that are being presented.
In order to accomplish this we carefully selected a sample of forty radio stations across the UK and the US, and uncovered some valuable information.
In the UK …
Check out the infographic below to some more of the stats and valuable insights we haven’t mentioned, but to get the full picture you can download the full report for free here.