Covid-19 Resource Center

Understand how consumers are responding.

Online Trends

Published February 26th 2016

React: Adele, Margaritas & Oscars Hype: This Week’s Social Round-up

Will Leo win the Oscar? Brandwatch analyzes online conversation surrounding the biggest trends of the week in this edition of the social media round-up

Is it Friday again? Time for another social round-up of the week’s biggest trends.

It’s been a tech-tacular week of big announcements at Mobile World Congress 2016, dramatic developments in the Republican nomination race and more star-studded drama as the Brits took place in the UK.

Here’s what trended this week.

Starting out sober

#NationalMargaritaDay kicked off the week in a boozy way as it trended on Monday.

Presumably Twitter wasn’t quite done with alcohol related hashtags after #NationalDrinkWineDay last Thursday. It’s been a naughty couple of weeks on social, as thousands tweeted about drinking on a school night.

National Margarita Day

Interestingly, while tweeters with ‘food & drink’ as a listed interest accounted for 12% of #NationalMargaritaDay tweets, it was actually ‘family & parenting’ that was the interest making up the largest percentage of boozy tweeters on Monday at 13%.

The first school run after Winter Break obviously took it’s toll.

Adele stuns at The Brit Awards

Wednesday was the Brit Awards, held in London. Adele cleaned up, landing British Album of the Year, British Female Solo Artist and the Global Success Award, presented by astronaut Tim Peak from space.

One Direction scooped the award for best British Music Video in the only award voted on by the audience using social media.

Other highlights included performances from James Bay, Rihanna and Little Mix, and Justin Bieber was named Best International Male Solo Artist against tough competition.

Justin was delighted and after a humble speech didn’t miss the opportunity for a bit of self promotion on Twitter.

GOP debate

In another dramatic week for the Republican nomination race, Jeb Bush terminated his campaign on Saturday leaving five left in the running.

In the final debate before Super Tuesday, the Republican candidates fought to get their ideas across and things got personal.

It was Marco Rubio that came out on top according to social media with a 62.2% positive sentiment rating, while John Kasich and Ted Cruz followed just behind him.

Screen Shot 2016-02-26 at 10.31.45


Read our full analysis here.

Oscars weekend begins

There’s no denying that this week’s Oscars will be a controversial event. Aside from the usual more trivial drama, questions over nominations and the #OscarsSoWhite campaign have prompted various high profile figures to boycott this year’s ceremony.

A lot of the debate surrounding this year’s awards has taken place on social and among the excitable mentions there are lots of people sharing their opinions on the Oscars and questioning it as a respectable institution.

Whatever your opinion, hype for the event is building in a big way.

Oscars hype

We tracked mentions for Best Picture for a month to see which film Twitter would give the prestigious award to. The results are in.

Oscars 2

We’re bracing ourselves to track The Oscars on social.

Follow @BW_React for live data as the ceremony takes place on Sunday.


Share this post
React Trending
Search the blog
Covid-19 Resource Center

Get access to free expert-built dashboards, daily email bulletins, unique reports and more to help you understand how consumer are responding.

Access insights

We value your privacy

We use cookies to improve your experience and give you personalized content. Do you agree to our cookie policy?

More info.

By using our site you agree to our use of cookies

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.