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Online Trends

Published April 1st 2016

React: The 5 Best (and Worst) April Fools’ Day Pranks by Brands

Brandwatch took a look at some of the best and most cringe-worthy April Fools Day Pranks by Brands in 2016.

You should never trust anyone on April Fools’ Day, let alone anything you see on the internet.

We decided to take a look at the most ambitious and cringeworthy attempts at April Fools’ Day pranks by brands online, and how they did on social.

There have been some wins and some fails, but all have been equally publicity hungry.

Here are some of our favorites.


Not so Innocent

Who would suspect a brand named Innocent of pranking anyone? Certainly not the clueless people who ate toothpaste-filled cookies (referred to as ‘biscuits’ in the UK) live on Facebook today.

While the prank racked up 21k views on its Facebook page, “camera troubles” and the fairly boring periods in which no one took a cookie angered some of the 600 commenters.

“How did you spend your morning?” asked one commenter. “”Oh, just watching biscuits on a plate” ._.”

 Screen Shot 2016-04-01 at 15.13.20

Eat your pasta with your hands

UK restaurant chain Pizza Express released an interesting video with four unfortunate diners attempting to eat without cutlery.
It certainly didn’t make us fancy a trip to Pizza Express, but it racked up over 200k views on Facebook.

Some tweeters certainly weren’t impressed.


Special gifts for Kanye and Trump

 This year shipabagofdicks.com have come up with a special surprise for Donald Trump and Kanye West, who will receive one million gummy penises between them.
What a treat.

While the queries we trialled to capture social conversation surrounding the unconventional shipment of confectionary returned all sorts of interesting mentions, we can safely say that the campaign hasn’t created a huge amount of buzz on social but it’s definitely caused a stir on news sites.


Order food with your mind?

Seamless rival Deliveroo was more subtle in its approach with April Fools Day. While it’s still delivery themed, this prank was slightly more tasteful.

We found around just over 100 mentions of the prank on Twitter including retweets – a modest success for the brand.


Mic drop fail

People were very angry when Google decided to add a “mic drop” feature in email, which caused some people to send comical GIFs in not so comical emails.

Some claim to have lost business over the “mic drop” prank, which made it difficult to see return emails from people on the string by shutting down the conversation.
Google mic drop

The feature has now been removed.


A little prank of our own

Brandwatch got in on the April Fools Day action ourselves by pretending to launch our own social “petwork” for cats named Litter.

We didn’t get away with it for long.

Screen Shot 2016-04-01 at 17.08.08

Want more juicy data? Follow @BW_React!


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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.