How Do We Express Our Emotions Online?
By Sabrina DorronsoroMar 13
Published April 1st 2016
You should never trust anyone on April Fools’ Day, let alone anything you see on the internet.
We decided to take a look at the most ambitious and cringeworthy attempts at April Fools’ Day pranks by brands online, and how they did on social.
There have been some wins and some fails, but all have been equally publicity hungry.
Here are some of our favorites.
Who would suspect a brand named Innocent of pranking anyone? Certainly not the clueless people who ate toothpaste-filled cookies (referred to as ‘biscuits’ in the UK) live on Facebook today.
While the prank racked up 21k views on its Facebook page, “camera troubles” and the fairly boring periods in which no one took a cookie angered some of the 600 commenters.
“How did you spend your morning?” asked one commenter. “”Oh, just watching biscuits on a plate” ._.”
Last year you told us you prefer eating with your hands, so we’ve banned cutlery. Watch video for instructions.https://t.co/xYy31oR4wl
— PizzaExpress (@PizzaExpress) April 1, 2016
Some tweeters certainly weren’t impressed.
Oh hey here’s a nice email from Pizza Express. Oh what’s this? “We’ve banned cutlery from our restaurants”. WOW SO FUNNY & ORIGINAL. ?
— Sarah (@sarah_buddery) April 1, 2016
While the queries we trialled to capture social conversation surrounding the unconventional shipment of confectionary returned all sorts of interesting mentions, we can safely say that the campaign hasn’t created a huge amount of buzz on social but it’s definitely caused a stir on news sites.
Seamless rival Deliveroo was more subtle in its approach with April Fools Day. While it’s still delivery themed, this prank was slightly more tasteful.
— Deliveroo (@Deliveroo) April 1, 2016
We found around just over 100 mentions of the prank on Twitter including retweets – a modest success for the brand.
— Gavin Ramjaun (@GavinROfficial) April 1, 2016
People were very angry when Google decided to add a “mic drop” feature in email, which caused some people to send comical GIFs in not so comical emails.
Some claim to have lost business over the “mic drop” prank, which made it difficult to see return emails from people on the string by shutting down the conversation.
The feature has now been removed.
Brandwatch got in on the April Fools Day action ourselves by pretending to launch our own social “petwork” for cats named Litter.
We didn’t get away with it for long.
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