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Online Trends

Published February 22nd 2016

React: Boris Backs Brexit, But Does Social Back Boris?

Brandwatch analyzes online discussion surrounding the UK's future in the EU.

The EU Referendum, arguably the UK’s biggest political event of the year, is approaching and the knives are out.

As Prime Minister David Cameron presents the terms of Britain’s new deal with the EU, Mayor of London Boris Johnson’s announcement that he will back the campaign to leave could be a huge blow to those in favor of staying.

It’s certainly made a wave on social.


A bigger splash

It’s fair to say that the London Mayor stole the Prime Minister’s thunder as he returned to the UK.

Brexit 2

On Sunday alone Boris Johnson gained nearly 22k mentions across social surrounding the referendum when he announced his decision. It was 4k more mentions than Prime Minister David Cameron gained after he appeared on Sunday morning’s Andrew Marr Show looking a little worn out after a long week of negotiation.


#Brexit on Twitter

The Economist’s infographic setting out the arguments for and against staying has been one of the most shared images on Twitter surrounding the upcoming referendum.

We also calculated the accounts garnering the most attention surrounding the referendum in the last week – follow these to keep up with the debate:

Brexit 1

Of course, the #Brexit debate couldn’t take place without some humorous takes. 

While the exhaustive talks around Britain’s future in the EU continued, the six acts that could represent the UK in the Eurovision Song Contest were released, perhaps leading to some confusion.


Follow @BW_React and keep an eye on our blog for more #Brexit social data updates

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