[Upcoming Masterclass] Beyond the Tweet: Twitter Data + Brandwatch for Research

In this masterclass, experts at Twitter and Brandwatch will walk you through the importance of Twitter data, best practices,
and real-life examples from Brandwatch customers.

Instant Registration
Online Trends

Published June 30th 2016

React: “I’m in Love with My Uber Driver” and Other Rideshare Stories

Brandwatch analyzes data surrounding tweets about Uber and Lyft drivers.

The proliferation of rideshare companies like Uber have been accompanied by a car load of social buzz.

We decided to take a look at the data surrounding the people driving ridesharing forward (literally).

Looking at rideshare competitors Uber and Lyft, we analyzed over 23k tweets including “My (Uber/Lyft) driver” throughout the month of May.

We found some crackers.

First, the data

We compared the number of mentions of Uber and Lyft drivers throughout May on Twitter, excluding retweets. Of course, mentions don’t necessarily mean endorsements (tweeters could be complaining about their driver), but Uber drivers are certainly owning the share of voice on Twitter.

Uber vs Lyft mentions

The geo-tagged mentions map also helps to demonstrate the difference in tweeting patterns in the US when it comes to the two companies.

Uber vs Lyft mentions USA map

Both companies got the most mentions at the weekends, while Tuesday is also a pretty popular day for talking about your driver.

Uber vs Lyft mentions days

“My Lyft driver is playing Nickelback”

Of all the topics we looked at, music played a huge part. Between both firms we found 1,749 music related mentions, with 1,449 of those related to Uber. That means 7% of all driver mentions are related to music and it’s obviously an important factor in a journey for tweeters.

Here are a couple of the top shared tweets.

Not all music is appreciated and Lyft even came to the rescue of this poor tweeter.

Time to learn to drive?

Everyone’s got the right to talk about their driver on the internet (although sometimes it can be a little cruel). Some people do it far more than others, though.

We found people tweeting up to ten times a month about their Uber/Lyft drivers and the things they say, do and wear.

Maybe it’s time to learn to drive.

Heroes and Legends

Rideshare drivers don’t always get great press but we decided to take a look at the positive mentions.

From great acts of kindness to turning the music up, some drivers know how to make their customers happy.

How often do you tweet about your rideshare drivers?

Want more juicy data? Follow us @BW_React

Share this post
lyft Twitter uber
React Topic Analysis
Brandwatch Bulletin

Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.

Get the data

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.