Which Brand Won Veganuary? Consumers Give Their Verdict
By Leia ReidJan 24
The proliferation of rideshare companies like Uber have been accompanied by a car load of social buzz.
We decided to take a look at the data surrounding the people driving ridesharing forward (literally).
Looking at rideshare competitors Uber and Lyft, we analyzed over 23k tweets including “My (Uber/Lyft) driver” throughout the month of May.
We found some crackers.
We compared the number of mentions of Uber and Lyft drivers throughout May on Twitter, excluding retweets. Of course, mentions don’t necessarily mean endorsements (tweeters could be complaining about their driver), but Uber drivers are certainly owning the share of voice on Twitter.
The geo-tagged mentions map also helps to demonstrate the difference in tweeting patterns in the US when it comes to the two companies.
Both companies got the most mentions at the weekends, while Tuesday is also a pretty popular day for talking about your driver.
Of all the topics we looked at, music played a huge part. Between both firms we found 1,749 music related mentions, with 1,449 of those related to Uber. That means 7% of all driver mentions are related to music and it’s obviously an important factor in a journey for tweeters.
Here are a couple of the top shared tweets.
my uber driver just asked for arabic music since he used to work in Saudi. it’s lit fam. ?? pic.twitter.com/jvAxAa1YsL
— Yousef Saleh Erakat (@fouseyTUBE) May 25, 2016
So my uber driver is bumping that flo rida “my house” song…
— Captain Kirk (@ILLCapitano94) May 7, 2016
Not all music is appreciated and Lyft even came to the rescue of this poor tweeter.
— Lyft (@lyft) May 28, 2016
Everyone’s got the right to talk about their driver on the internet (although sometimes it can be a little cruel). Some people do it far more than others, though.
We found people tweeting up to ten times a month about their Uber/Lyft drivers and the things they say, do and wear.
My uber driver is wearing jean shorts
— britt-a-knee (@bossy_britt) May 26, 2016
“I’m a vegan, but you know I do eat chicken sometimes.”
-my uber driver this morning
Ok so you’re not vegan
— britt-a-knee (@bossy_britt) May 12, 2016
Maybe it’s time to learn to drive.
Rideshare drivers don’t always get great press but we decided to take a look at the positive mentions.
From great acts of kindness to turning the music up, some drivers know how to make their customers happy.
My Uber driver is an absolute legend today. Uber drivers are our everyday superheroes ????
— Louisa (@afroblush) May 31, 2016
My Uber driver last night, Testai, in Leeds, was amazing – he found and returned my lost phone. Legend @UberUK
— Jess Islip (@Jessrosethomas) May 14, 2016
Shoutout to my Uber driver Christian-Valentin for being a legend. And he had sweets.
— Nicole Holliday (@NicoleHolliday) May 1, 2016
I LOVE MY UBER DRIVER
— Celeste Muniz (@underthacee) May 22, 2016
I love my @lyft driver because his name is Friday and he hasn’t tried to make any awkward small talk with me. It’s the dream, really.
— Melyssa Cantor (@MelyssaCantor) May 12, 2016
How often do you tweet about your rideshare drivers?
Want more juicy data? Follow us @BW_React