Tuesday 6 February saw SpaceX make history. Your loyal data goblins in the Brandwatch React team have, of course, gathered the Falcon Heavy launch data.
Before we launch into it 🤓 if you’ve not watched the video of the take off (and the reveal of the “Star Man” with the Earth in the background) you should take a look now. It’s definitely a must watch of the week.
Now you’re up to speed, we can begin.
The highest spike in mentions didn’t occur during lift off, but during celebrations of success as “Star Man” was discussed by Elon Musk.
Below you’ll see how those live posting about the event on social media took a break as the rocket took off before celebratory mentions exploded.
The peak at 4pm also saw the impressive simultaneous landing of the booster engines, adding to the social marvel.
It was this tweet from Elon Musk that seem to really get people excited on the day:
Strangely enough, this is the exact same ratio of people who were presenting SpaceX’s live stream of the launch.
It isn’t the most uplifting of graphs although to be fair we don’t have any significant rocket launches to compare this to. The number of women tweeting about the launch might be higher now than it would have been on previous similar occasions.
Perhaps with the increase in initiatives designed to get women into STEM subjects it’s a number that will continue to rise as more big launches inevitably come. Another variable might be representation – the more women seen presenting and commenting on events like this, the more female engagement we could see.
It was followed by danger signs and stars, although they weren’t all relevant to the launch.
Somewhat strangely, tweets about rescuing dogs from being put down which included the hashtag made enough of a mark on the conversation to get the accompanying dog, clock, and syringe emojis into our emoji cloud.
The stars in the emoji cloud might not be what you expect either – the football team Galatasaray got involved in the conversation too, succeeding at getting attention within the busy #FalconHeavy conversation.
The conversation was a truly global one, even though we only searched in the English language for mentions of the launch and associated terms.
The US made up 62% of the global conversation followed by the UK with 7%, Canada with 3% and India with 2%.
If launching something into space wasn’t stressful enough, imagine having to appear on that live stream.
Watching the outstanding feat of engineering that is the Falcon Heavy launching into space, I couldn’t help but think it looked like something. I couldn’t quite put my finger on what, so I consulted the mentions in which people said what they thought it resembled.
Hmm, no still can’t think what it might be.
Measure your big launch minute-by-minute. Prove the value of your work.
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